蒙古族大学生消费现状研究

发布时间：2018-04-15 17:27

本文选题：蒙古族大学生 + 消费　；参考：《内蒙古师范大学》2014年硕士论文

【摘要】：我国目前正处于全面建成小康社会的关键时期，经济的持续快速发展为人们的日常消费提供了较好的物质基础。物质的丰富一方面为人们的消费创造了良好的条件，另一方面随之而来的消费观念的转变也对消费者产生了不同程度的影响。处在这一快速发展环境中的蒙古族大学生，作为一个独特的消费群体，其消费受社会发展潮流和民族传统文化的双重影响，出现了一些新的特征。对蒙古族大学生消费现状的全面研究，有利于及时了解这一群体消费现状的最新情况，对高校教育工作者进行在校大学生消费教育和引导有一定的参考价值；为各高校有针对性的进行校园消费环境建设提供参考；同时也可以帮助在校的蒙古族大学生认识自身的消费行为，自觉学习和树立马克思主义的科学消费观。本研究采用访谈和发放开放式调查问卷的形式以呼和浩特市蒙古族大学生比较集中的内蒙古师范大学、内蒙古大学、内蒙古农业大学三所高校为主要调查地点，对在校蒙古族大学生的消费现状进行调查研究，对在校大学生的消费现状做了较为全面充分的研究分析。论文由以下几个部分构成: 导言部分，主要介绍论文的研究背景和研究意义；对与本论文有关的国内外研究成果做简单综述；对相关概念做界定和说明；介绍研究对象的选择和采用的方法。第一部分，首先对蒙古族大学生从生活消费、教育消费和社会消费三个方面进行数据分析，描述其主要消费现状。第二部分，，对不同群体大学生的消费差异做出阐述。主要把大学生群体划分为蒙、汉大学生、内蒙古东西部生源蒙古族大学生、蒙古族城乡户籍大学生、蒙古族男女大学生和不同年级蒙古族大学生，对其消费现状中存在的差异进行比较分析。第三部分，具体分析民族文化、家庭、经济制度、学校、社会五方面因素对于蒙古族大学生消费现状的影响。第四部分，对蒙古族大学生消费特征做出总结并提出优化对策。我们得到的结论是：传统民族文化对蒙古族大学生的消费仍有影响，但影响力逐渐弱化；当代蒙古族大学生消费水平普遍提升，但不同群体仍有差异；消费结构由生存性消费向发展性消费、享受性消费发展；消费观念不断更新，消费心理尚未成熟；紧跟时代潮流，消费方式不断丰富。鉴于此，我们提出了蒙古族大学生消费优化对策：倡导马克思主义科学消费观；加快地区经济发展，增加农牧民收入；加强家庭消费教育；优化社会消费环境；加强学校消费教育，建设良好校园消费文化。希望通过以上对策来完善蒙古族大学生的消费现状。
[Abstract]:At present, China is in the key period of building a well-off society in an all-round way. The sustained and rapid development of economy provides a good material basis for people's daily consumption.On the one hand, the enrichment of material creates good conditions for people's consumption, on the other hand, the change of consumption concept also has different effects on consumers.As a unique consumer group, Mongolian college students in this rapidly developing environment are influenced by the social development trend and the national traditional culture, and some new characteristics appear.The comprehensive study on the consumption status of Mongolian college students is helpful to know the latest situation of the consumption situation of this group in time, and has certain reference value for the college education workers to carry on the consumption education and the guidance of the college students.At the same time, it can help Mongolian students to understand their own consumption behavior, consciously learn and set up Marxist scientific consumption view.In this study, three universities, Inner Mongolia normal University, Inner Mongolia University and Inner Mongolia Agricultural University, which are relatively concentrated Mongolian students in Hohhot, were selected as the main investigation sites in the form of interviews and open questionnaires.This paper investigates and studies the consumption status of Mongolian college students, and makes a comprehensive research and analysis on the consumption status of college students.The thesis consists of the following parts:The introduction part mainly introduces the research background and significance of the thesis; makes a brief summary of the domestic and foreign research results related to this paper; defines and explains the related concepts; introduces the choice of the research object and the methods adopted.In the first part, the author analyzes the data of Mongolian college students from three aspects of living consumption, education consumption and social consumption, and describes their main consumption status.The second part, the different groups of college students to make a statement of the difference in consumption.The main groups of college students are divided into Mongolian, Han college students, Mongolian students from eastern and western Inner Mongolia, Mongolian urban and rural household registration students, Mongolian male and female students and Mongolian students of different grades.The differences in its consumption status are compared and analyzed.The third part analyzes the influence of five factors on the consumption of Mongolian college students: national culture, family, economic system, school and society.The fourth part summarizes the consumption characteristics of Mongolian college students and puts forward the optimization countermeasures.Our conclusions are as follows: the traditional national culture still has an influence on the consumption of Mongolian college students, but the influence is gradually weakened, the consumption level of contemporary Mongolian college students is generally improved, but different groups still have differences;Consumption structure from subsistence consumption to developmental consumption, hedonic consumption development; consumption concept is constantly updated, consumer psychology is not mature; follow the trend of the times, consumption patterns are constantly rich.In view of this, we put forward the following countermeasures: advocating Marxist scientific consumption view; speeding up regional economic development, increasing farmers and herdsmen 'income; strengthening family consumption education; optimizing social consumption environment;Strengthen school consumption education and build a good campus consumption culture.I hope to improve the consumption status of Mongolian college students through the above countermeasures.
【学位授予单位】：内蒙古师范大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F126.1;G755.5

【参考文献】