H学院发展战略研究

发布时间：2019-07-06 17:07

【摘要】：众所周知,民办高等院校是适应社会发展、改革开放、市场经济、企业改制、人员观念、教育改革等因素而设立的高等学校,是社会发展的产物,也是教育本质的回归。在民办高等教育如火如荼发展之时,造就了民办高校行业里的高速比拼,也促成了其跟公办高校间的各种较量。概括来讲,民办高校在这方面没有具备显著的优势。同时面临着长期生存和持续发展的健康问题,可以看出,对于它们而言,怎样能摸索出一个利于自身长期发展提升的前进道路尤为关键和重要。在当今形势不断变化的情况下,高校里的民办教育应该采取战略性规划,构建完善内涵,提高教学水平,取得优势以应对竞争。H学院在1995年汽车中专的基础上于2003年升格为高职院校,成为众多高职院校中的一员。2014年升格为本科院校,成为转型下的普通本科院校中的一员。H学院发展的快速发展是有目共睹的。近年以来,民办高校招生寒流击心,困局四起。虽然民办高校的招生危机表面上是在宏观形势变化的影响下,市场规律的体现,但在本质上,它是必然的产物,民办高校必须定义发展思路和战略选择。在日渐深重的多种困局面前,本文以H学院为研究对象,运用战略管理的理论和方法进行思考、规划和改革。运用战略管理的理论和方法,在PEST分析法的指导下,来对H学院周围的政治背景和法律氛围、经济情况、技术水平以及文化状况展开讨论;采用“五力模型”的方法,对行业所处的境遇进行探究;在SWOT方法的指导下,对利于其自身发展以及不利于其自身发展的优点和缺点,机遇和挑战进行探讨,最终给出了学院的未来发展计划和战略确定,从而提高品牌影响力。注重顶层设计,加强内涵建设,推进专业化管理,加强现代化融资,力挺营销招生等系列举措来提升办学质量,规避风险,图持发展。
[Abstract]:As we all know, private colleges and universities are established to adapt to social development, reform and opening up, market economy, enterprise reform, personnel concept, educational reform and other factors. It is not only the product of social development, but also the return of the essence of education. At a time when private higher education is in full swing, it has created a high-speed competition in the industry of private colleges and universities, and also contributed to all kinds of competitions between private colleges and universities. Generally speaking, private colleges and universities do not have significant advantages in this regard. At the same time, facing the health problems of long-term survival and sustainable development, we can see that for them, how to find a way forward that is conducive to their long-term development and promotion is particularly critical and important. Under the changing situation, the private education in colleges and universities should adopt strategic planning, construct and perfect the connotation, improve the teaching level and gain the advantage to cope with the competition. H College was upgraded to higher vocational college in 2003 on the basis of automobile technical secondary school in 1995, and became one of many higher vocational colleges. In 2014, it was upgraded to undergraduate college. Become a member of the transition of ordinary undergraduate colleges and universities. The rapid development of H College is obvious to all. In recent years, private colleges and universities enrollment cold current hit the heart, four difficulties. Although the enrollment crisis of private colleges and universities is on the surface under the influence of the macro situation and the embodiment of the market law, but in essence, it is an inevitable product, private colleges and universities must define the development ideas and strategic choices. In the face of more and more serious difficulties, this paper takes H College as the research object, and uses the theory and method of strategic management to think, plan and reform. Under the guidance of PEST analysis, this paper discusses the political background and legal atmosphere, economic situation, technical level and cultural situation around H College by using the theory and method of strategic management, and probes into the situation of the industry by using the method of "five forces model". Under the guidance of SWOT method, this paper probes into the advantages and disadvantages, opportunities and challenges that are beneficial to its own development and its own development, and finally gives the future development plan and strategy determination of the college, so as to improve the brand influence. Pay attention to top-level design, strengthen connotation construction, promote professional management, strengthen modern financing, support marketing enrollment and other measures to improve the quality of running schools, avoid risks and maintain development.
【学位授予单位】：河南财经政法大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：G648.7

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