高/低语境文化与权力距离对中美学生选择与老师交流媒体的影响
发布时间：2021-10-17 01:49
随着现代科技水平的不断发展,人与人之间的通迅交流工具也越来越丰富,使得人们能更方便的传达信息。人与人之间为了更有效的交流信息,会选择不同的交流媒体。人们的媒体选择行为受很多因素的影响,其中文化因素是很重要的一个。本文将Hall的高/低语境以及Hofstede的权力距离两大文化维度与媒体丰富度理论相结合,对中美大学生选择与老师交流媒体的情况进行对比研究。研究者们认为中国属于高语境和高权力距离文化,而美国属于低语境和低权力距离文化,所以本研究将首先对中美大学生的语境文化和权力距离价值观做对比调查分析。前人研究还发现高语境文化和高权力距离文化下人群更容易选择面对面来进行非言语交流以及表示对高地位人的尊重。而媒体丰富度理论认为,不同的媒体有着不同的丰富度。因此作者对个体层面上这两种文化维度的高低与媒体选择之间的相互影响和关系进行了分析研究。在此基础上,作者一共提出4个假设。本研究采取实证研究的方法,即问卷调查。问卷借鉴的是Richardson和Smith在07年做过的关于日本和美国大学生和老师交流媒体选择情况一文中的问卷。共有三份问卷,分别是高/低语境交流问卷、权力距离问卷和交流媒体问卷。研究...
【文章来源】：重庆大学重庆市 211工程院校 985工程院校 教育部直属院校
【文章页数】：66 页
【学位级别】：硕士
【文章目录】：
中文摘要
ABSTRACT
CHAPTER ONE INTRODUCTION
1.1 STUDY BACKGROUND
1.2 PURPOSE AND SIGNIFICANCE OF THE STUDY
1.3 STRUCTURE OF THE THESIS
CHAPTER TWO LITERATURE REVIEW
2.1 UNDERSTANDING MEDIA CHOICE
2.1.1 Media Richness Theory
2.1.2 Other determinants in media choice behavior
2.2 HIGH/LOW-CONTEXT AND POWER DISTANCE VALUES
2.2.1 High/Low-Context
2.2.2 Power distance
2.3 CULTURE VALUES AND PEOPLE’S MEDIA CHOICE
2.3.1 High/Low-Context and media choice
2.3.2 Power distance and media choice
2.3.3 National-level and Individual-level
2.4 DIFFERENCES BETWEEN CHINA AND AMERICA
2.4.1 High/Low-Context
2.4.2 Power distance
2.5 REVIEWS ON PREVIOUS RESEARCHES
CHAPTER THREE METHODOLOGY
3.1 HYPOTHESIS
3.2 RESEARCH DESIGN
3.3 PARTICIPANTS
3.4 PROCEDURES
3.5 DATA ANALYSIS
CHAPTER FOUR RESULTS ANALYSIS AND DISCUSSIONS
4.1 THE TEST OF HYPOTHESIS 1
4.1.1 General Questionnaire Results
4.1.2 Post Hoc Analysis of the two Groups
4.2 THE TEST OF HYPOTHESIS 2
4.2.1 General Questionnaire Results
4.2.2 Post Hoc Analysis of the two Groups
4.3 THE TEST OF HYPOTHESIS 3 AND HYPOTHESIS 4
4.3.1 General Questionnaire Results
4.3.2 Post Hoc Analyses about the Differences between the two Groups
4.4 DISCUSSIONS
4.4.1 Cultural explanations for hypothesis 1 and 2
4.4.2 Cultural explanations for hypothesis 3
4.4.3 Cultural explanations for hypothesis 4
CHAPTER FIVE CONCLUSION
5.1 MAJOR FINDINGS
5.2 LIMITATIONS
5.3 SUGGESTIONS
ACKNOWLEDGEMENTS
REFERENCE
APPENDIXES
Ⅰ. 关于学生所属文化维度和媒体选择行为的问卷调查
Ⅱ. A questionnaire on the students’ culture dimensions and media choice behaviors
Ⅲ. List of Published Paper
【参考文献】：
硕士论文
[1]中美企业权力距离之比较分析[D]. 富兴佳.中国人民大学 2008
本文编号：3440883
【文章来源】：重庆大学重庆市 211工程院校 985工程院校 教育部直属院校
【文章页数】：66 页
【学位级别】：硕士
【文章目录】：
中文摘要
ABSTRACT
CHAPTER ONE INTRODUCTION
1.1 STUDY BACKGROUND
1.2 PURPOSE AND SIGNIFICANCE OF THE STUDY
1.3 STRUCTURE OF THE THESIS
CHAPTER TWO LITERATURE REVIEW
2.1 UNDERSTANDING MEDIA CHOICE
2.1.1 Media Richness Theory
2.1.2 Other determinants in media choice behavior
2.2 HIGH/LOW-CONTEXT AND POWER DISTANCE VALUES
2.2.1 High/Low-Context
2.2.2 Power distance
2.3 CULTURE VALUES AND PEOPLE’S MEDIA CHOICE
2.3.1 High/Low-Context and media choice
2.3.2 Power distance and media choice
2.3.3 National-level and Individual-level
2.4 DIFFERENCES BETWEEN CHINA AND AMERICA
2.4.1 High/Low-Context
2.4.2 Power distance
2.5 REVIEWS ON PREVIOUS RESEARCHES
CHAPTER THREE METHODOLOGY
3.1 HYPOTHESIS
3.2 RESEARCH DESIGN
3.3 PARTICIPANTS
3.4 PROCEDURES
3.5 DATA ANALYSIS
CHAPTER FOUR RESULTS ANALYSIS AND DISCUSSIONS
4.1 THE TEST OF HYPOTHESIS 1
4.1.1 General Questionnaire Results
4.1.2 Post Hoc Analysis of the two Groups
4.2 THE TEST OF HYPOTHESIS 2
4.2.1 General Questionnaire Results
4.2.2 Post Hoc Analysis of the two Groups
4.3 THE TEST OF HYPOTHESIS 3 AND HYPOTHESIS 4
4.3.1 General Questionnaire Results
4.3.2 Post Hoc Analyses about the Differences between the two Groups
4.4 DISCUSSIONS
4.4.1 Cultural explanations for hypothesis 1 and 2
4.4.2 Cultural explanations for hypothesis 3
4.4.3 Cultural explanations for hypothesis 4
CHAPTER FIVE CONCLUSION
5.1 MAJOR FINDINGS
5.2 LIMITATIONS
5.3 SUGGESTIONS
ACKNOWLEDGEMENTS
REFERENCE
APPENDIXES
Ⅰ. 关于学生所属文化维度和媒体选择行为的问卷调查
Ⅱ. A questionnaire on the students’ culture dimensions and media choice behaviors
Ⅲ. List of Published Paper
【参考文献】：
硕士论文
[1]中美企业权力距离之比较分析[D]. 富兴佳.中国人民大学 2008
本文编号：3440883
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