基于营销视角的SD学院就业问题研究

发布时间：2018-01-10 18:00

本文关键词：基于营销视角的SD学院就业问题研究　出处：《广西大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着社会的不断发展,我国高等教育现在已经走向了“大众化教育”。高校毕业生的人数的每年激增,造成就业形势越来越严峻,大学生的就业压力越来越大,解决大学生的就业问题成为当前重要问题之一。由于我国高等职业教育(以下简称“高职教育”)起步较晚,入学时学生素质起点低,高职学时短,人们对高职院校毕业生存在“岐视”的偏见,使得在高校毕业生的就业问题在高校毕业生中更加困难。高职教育是否能持续发展,就业问题的解决首当其冲。为了解决就业压力问题,本文运用了市场营销理论,通过运用营销策略来解决就业压力问题。本文作者以就职学校-广西水利电力职业技术学院学院(简称SD学院)作为在就业市场的研究对象,通过查阅各种文献以及就业和营销理论(4PS),在分析了我国高职院校就业现状的基础上,首先分析了广西水利电力职业技术学院(简称SD学院)的情况,其次通过对SD学院就业环境宏观和微观环境的分析,运用SWOT和STP分析方法,将环境机会和SD学院现有的资源进行整合,从而有创新的提出营销理论在学校的运用,最后提出了SD学院实施营销策略的保障措施。
[Abstract]:With the development of the society, the higher education in our country has now moved towards the "popular education". The number of college graduates increases every year, resulting in a more and more serious employment situation, and the employment pressure of college students becomes more and more serious. Solving the employment problem of college students has become one of the most important problems at present. Due to the late start of higher vocational education (hereinafter referred to as "higher vocational education"), the starting point of students' quality is low, and the hours of higher vocational education are short. People have different views on graduates of higher Vocational Colleges. The bias of higher vocational education makes it more difficult for college graduates to obtain employment. Whether higher vocational education can develop sustainably or not, the solution of employment problem bears the brunt of the problem. In order to solve the problem of employment pressure, this paper applies the marketing theory. Through the use of marketing strategies to solve the problem of employment pressure. The author takes Guangxi Institute of Water Conservancy and Electric Power Vocational and Technical College (SD College) as the research object in the job market. By consulting various literature and employment and marketing theories, this paper analyzes the present situation of employment in higher vocational colleges in China. Firstly, this paper analyzes the situation of Guangxi Water Conservancy and Electric Power Vocational and Technical College (SD College), then through the analysis of the macro and micro environment of the employment environment of SD College, using SWOT and STP analysis method. By integrating the environment opportunity with the existing resources of SD college, the author puts forward the application of marketing theory in the school, and finally puts forward the guarantee measures of implementing marketing strategy in SD college.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G647.38

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