X大学EMBA教育差异化战略研究

发布时间：2018-06-28 15:12

本文选题：EMBA项目 + 差异化战略　；参考：《西南交通大学》2012年硕士论文

【摘要】：中国EMBA项目开办至今已经有近十年的历史,它是2002年经过国务院学位办批准的。EMBA教育在我国属于研究生学位教育的一种,它以它鲜明的特点在专业学位教育中独树一帜。随着中国经济的迅速发展,EMBA教育也得到了快速发展,并逐渐适应了中国社会经济文化的发展环境,形成了自己的理论体系和发展思路。但是,EMBA项目在中国的发展并非一帆风顺。在发展的前几年中,存在照搬国外EMBA项目模式的发展方式、重视理论教育而轻视实践教育等等。随着人们认识能力的提高,中国的EMBA项目正在逐步走向正规,开始重视科学的发展思路和先进的教学理念,不断完善师资资源,同时结合自身学校的优势特长,打造具有自身特色的EMBA项目品牌。本文在对EMBA专业学位的概述基础上,研究了美国与中国EMBA项目的发展概况,然后从宏观环境分析、行业分析、竞争对手分析等几个方面对X大学EMBA项目的外部环境进行了分析,归纳出其面临的机遇和威胁。通过对X大学EMBA项目的内部因素进行分析,归纳出其具有的优势、劣势。文章通过结合企业战略管理理论和差异化竞争战略理论,对X大学EMBA项目进行了SWOT战略分析,在此基础上通过慎重的战略选择,得出X大学EMBA项目在竞争激烈的大环境下的市场竞争战略,即采取差异化战略,打造具有X大学特色的EMBA项目,提升X大学EMBA项目的核心竞争力。本文作者从战略分析的角度,分析研究X大学EMBA项目差异化实施路径,探索一条适合X大学EMBA项目的发展思路,并期望为X大学EMBA项目的发展做出一定的理论贡献。
[Abstract]:China's EMBA project has been set up for nearly ten years. It is a kind of graduate education in China, which has been approved by the State Council Degree office in 2002. It is unique in professional degree education with its distinctive features. With the rapid development of China's economy, EMBA education has also developed rapidly and gradually. Adapted to the development environment of Chinese society, economy and culture, and formed its own theoretical system and development train of thought.
However, the development of the EMBA project in China is not smooth. In the first few years of the development, the development mode of the foreign EMBA project model has been copied, the theoretical education is attached to the practice education and so on. With the improvement of people's cognitive ability, the EMBA project in China is gradually becoming regular, and it begins to attach importance to the development of science and advanced ideas. Teaching philosophy, constantly improving teachers' resources, and combining the strengths and weaknesses of their own schools to create EMBA brand with their own characteristics.
On the basis of the overview of the EMBA professional degree, this paper studies the development of the EMBA project in the United States and China, and then analyses the external environment of the EMBA project of X University from the aspects of macro environment analysis, industry analysis and competitor analysis, and sums up the opportunities and threats it faces. Through the internal cause of the EMBA project of X University. By combining the strategic management theory and the differential competition strategy theory, the article carries out the SWOT strategic analysis to the EMBA project of X University, and on this basis, through the prudent strategic choice, obtains the market competition strategy of the EMBA project of X University in the fierce competition, that is, to adopt the strategy of the EMBA project of X University. The differentiation strategy is to build the EMBA project with the characteristics of X University and enhance the core competitiveness of the EMBA project of X University. From the perspective of strategic analysis, the author analyzes and studies the differential implementation path of EMBA project in X University, and explores a development idea suitable for the EMBA project of X University, and expects to make some theoretical tribute for the development of EMBA project in X University. Offer.
【学位授予单位】：西南交通大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：G647

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