网络接触、自我效能与网络内容生产——网络使用影响上海市大学生网络内容生产的实证研究

发布时间：2018-11-11 01:01

【摘要】：本研究在分析上海市大学生网络使用状况调查数据的基础上,全面考察了大学生网络内容生产这一复杂的、深层次的网络媒介使用行为的实际情况,检验LaRose和Eastin研究范式对研究网络内容生产及其影响因素的合理性和有效性。研究显示,虽然网络等新媒介技术提供给人们更多内容生产的机会,但人们还未充分利用各种新技术频繁地生产内容:研究证实将LaRose和Eastin的研究范式拓展至网络内容生产频次层面研究的有效性;研究显示,作为媒介技术之外的、更为重要的因素,网络自我效能影响着大学生网络内容生产;媒介接触条件中的场所而不是渠道,成为影响大学生内容生产的重要因素;研究预测大学生线上与线下的互动将增强,形成更为丰富和复杂的网络内容生产;研究揭示需要从内容生产的内容、形式以及网络自我效能,综合考察分析网络内容生产。
[Abstract]:On the basis of analyzing the survey data of college students' network usage in Shanghai, this study comprehensively investigates the actual situation of the complex and deep network media usage behavior of college students' network content production. To test the rationality and validity of LaRose and Eastin research paradigm for the research of web content production and its influencing factors. Research shows that while new media technologies, such as the Internet, offer people opportunities to produce more content, However, people have not made full use of various new technologies to produce content frequently: the research proves the validity of extending the research paradigm of LaRose and Eastin to the frequency level of network content production; The research shows that, as a more important factor besides media technology, the self-efficacy of network affects the production of college students' network content, the place in the media contact condition, not the channel, becomes the important factor that affects the content production of college students. The study predicts that the interaction between online and offline college students will be enhanced to form a richer and more complex network content production; the research reveals the content, form and self-efficacy of content production, and analyzes the network content production comprehensively.
【作者单位】：复旦大学新闻学院;复旦大学新闻学院传播学系;复旦大学信息与传播研究中心;
【基金】：国家社会科学基金青年项目(10CXW017)的研究成果
【分类号】：G645.5

【相似文献】