中国大学生手机上网现状及其对社交媒体使用的影响研究
发布时间：2019-03-11 20:49
【摘要】：本文以中国传媒大学广告学院2013年进行的"中国大学生媒体接触与消费行为调研"所得数据为基础,对不同性别、不同年级、不同生源地的中国大学生手机上网使用现状及其对社交媒体使用的影响进行检验和分析。结果显示,女生、大一和大二的学生、上大学前生活在城市的学生利用手机上网的时间相对较长。手机上网时间较长的大学生使用微博、微信等社交媒体的比例相对较大,其发布信息的频率也相对较高。由于大学生校园生活的相对封闭性,手机上网以及对社交媒体的使用成为大学生形成"圈子"的重要途径,也满足了他们"个人整合"和"社会整合"的需要。
[Abstract]:Based on the data obtained from the "Media exposure and consumption behavior Survey of Chinese College students" conducted by the Advertising School of Communication University of China in 2013, this paper gives a survey of different sexes and grades. The current situation of mobile phone Internet use and its impact on social media use of Chinese college students from different places of origin were tested and analyzed. The results showed that girls, freshmen and sophomores, who lived in the city before going to college, spent a relatively long time using their mobile phones to surf the Internet. The proportion of college students using social media such as Weibo, WeChat and other social media for a long time on mobile phone is relatively large, and the frequency of releasing information is also relatively high. Because of the relative closeness of college students' campus life, mobile phone internet access and the use of social media have become an important way for college students to form a "circle", which also satisfies their needs of "personal integration" and "social integration".
【作者单位】： 中国传媒大学广告学院;
【分类号】：G206;G645.5
本文编号：2438615
[Abstract]:Based on the data obtained from the "Media exposure and consumption behavior Survey of Chinese College students" conducted by the Advertising School of Communication University of China in 2013, this paper gives a survey of different sexes and grades. The current situation of mobile phone Internet use and its impact on social media use of Chinese college students from different places of origin were tested and analyzed. The results showed that girls, freshmen and sophomores, who lived in the city before going to college, spent a relatively long time using their mobile phones to surf the Internet. The proportion of college students using social media such as Weibo, WeChat and other social media for a long time on mobile phone is relatively large, and the frequency of releasing information is also relatively high. Because of the relative closeness of college students' campus life, mobile phone internet access and the use of social media have become an important way for college students to form a "circle", which also satisfies their needs of "personal integration" and "social integration".
【作者单位】： 中国传媒大学广告学院;
【分类号】：G206;G645.5
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，本文编号：2438615
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