CNPC新疆职工培训中心的竞争战略

发布时间：2018-03-06 05:06

本文选题：教育　切入点：培训　出处：《对外经济贸易大学》2003年硕士论文　论文类型：学位论文

【摘要】： 本文以竞争战略为切入点，通过了解其他石油兄弟院校的师资及专业设置、新疆地方高校的师资和其管理方式及乌鲁木齐市的两家培训机构的理念和经营方式，并参考一些院校和企业的成功经验，在分析新疆职工培训中心的竞争优势及竞争劣势的基础上，为新疆职工培训中心目前的改制和转型提出了切实可行的四大竞争战略：1．整合资产、优化人力资源战略—成功的企业之所以成功，一个重要的原因就是善于整合其内外部资源。人是生产力诸要素中最活跃的因素，是企业的第一资源。人力资源的优化配置是企业的生命力所在。我们应建立激励制度，留住人才，吸引人才。2．品牌、目标集聚战略—学校的产品是学生，学生的水平和质量就是品牌。我们应树立品牌课程，打造品牌教师，，推选品牌学生。另外还应根据国家政策，切实摸准企业，实施目标集聚战略。3．创建学习型企业战略—我们应建立企业文化，增强凝聚力。创建“学习型企业”以引导每一位员工都能善于学习。4．市场营销、开拓新的业务领域战略—各项培训不能只是“等”“要”“靠”。我们必须转变观念，增强市场营销意识，建立有利于市场运作的机制，削减、合并相关部门，建立市场部，加强与市场的联系，积极投入市场，参与教育合作和竞争。这四大战略的提出旨在为新疆职工培训中心的生存和发展提供一种积极的、有意义的思考。
[Abstract]:This paper takes competition strategy as the starting point, through the understanding of other oil brothers' teachers and. Professional setup, teachers and their management in Xinjiang local colleges and universities, and two training programs in Urumqi. The concept and mode of operation of the training institutions, and refer to the successful experience of some colleges and enterprises, On the basis of analyzing the competitive advantages and disadvantages of the staff training center in Xinjiang, this paper aims to train the staff and workers in Xinjiang. The current restructuring and transformation of the training center has put forward four feasible competitive strategies: 1. Integrating capital. An important reason for the success of a successful enterprise is. Human being is the most active factor among the factors of productivity, and it is also the enterprise. The first resource of the industry. The optimal allocation of human resources is the vitality of the enterprise. We should build. Set up incentive system, retain talents, attract talents .2. brand, target agglomeration strategy. The product is the student, the student's level and the quality is the brand. We should set up the brand curriculum, hits. Building brand teachers and selecting brand students. In addition, they should, in accordance with the state policy, effectively reach out to the right enterprises, Implementation of goal agglomeration Strategy .3.Founding Learning Enterprise Strategy--We should establish Enterprise Culture and increase. Strong cohesion. Create a "learning enterprise" to guide every employee to be good at learning. 4. Marketing, opening up new areas of business strategy-training can not just "wait," "must," "rely on." We must change our ideas, enhance our marketing awareness, and establish a mechanism conducive to the operation of the market. Cut down, merge relevant departments, set up marketing department, strengthen contact with market, and actively invest in the market. To participate in educational cooperation and competition. The four strategies are proposed for the purpose of training staff and workers in Xinjiang. The survival and development of the mind provides a positive, meaningful thinking.
【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2003
【分类号】：G726

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