民办BC中学品牌建设途径探讨

发布时间：2018-04-23 21:12

本文选题：民办中学品牌 + 学校品牌建设　；参考：《昆明理工大学》2013年硕士论文

【摘要】：学校品牌建设是学校改革与发展的新着力平台。建设学校品牌能够进一步提升学校的办学思想和境界,能够形成学校的办学特色和文化个性,能够提高学校的教育质量,使其培养出更多的优秀人才,更加受社会、家长和学生的拥戴和支持,从而成真正的优质教育资源。目前,我国教育发展存在的主要矛盾是优质教育资源的短缺与人民群众对优质教育资源的需求之间的矛盾。20世纪90年代以来,义务教育阶段择校问题就引起了国家的关注,“赞助费”“捐资助学费”“共建费”等各种形式的择校费虽明令禁止,但却不见效果。这一现象仍然是屡禁不止,并持续成为社会关注的热点。究其原因,我们现缺少“好学校”,学生上“好学校”难,上品牌学校更难。也就是说,是优质教育资源的缺乏导致了“择校热”,导致了不正当、不公平的竞争。如何解决这一矛盾,如何让更多的学生享受到优质教育资源?进行学校品牌建设研究势在必行,大力推广及宣传优质学校品牌,是扩充优质教育资源,有效缓解和逐步解决这一矛盾的基本途径。因此,本文以“民办学校品牌建设”的背景作为切入点,深入研究民办初中教育品牌建设的相关理论和基本概念,充分学习名校品牌建设经验,进而探讨初中教育BC中学校品牌建设实践案例,分析BC中学校在品牌建设途径中的优点与不足之处,总结BC中学校在品牌建设中可能会遇到的问题,提出可行且有针对性的优化措施,最后形成本研究结论。通过本研究,一方面进一步完善BC中学品牌建设途径,使其品牌更具竞争力,逐步形成民办中学的优质教育品牌；另一方面对那些尚未进行品牌建设的民办学校及教育机构提供更优化、更符合当前教育现状的参考方案,以帮助其更快速、高效的达到塑造优质教育品牌的目的。
[Abstract]:The school brand construction is a new platform for the reform and development of the school . The construction of the school brand can further improve the school ' s running ideology and state , can form the school ' s school - running characteristics and cultural personality , can improve the educational quality of the school , and make it more difficult for the society , the parents and the students to build up the real quality education resources .

Therefore , based on the background of " privately run school brand construction " , this paper deeply studies the relevant theories and basic concepts of the construction of the private - run secondary education brand , fully studies the construction experience of the brand construction in the middle school education BC , then discusses the advantages and disadvantages of the school in the brand building approach in the BC , summarizes the problems that the school may encounter in the brand building , and puts forward feasible and targeted optimization measures , and finally forms the conclusion of this study .

Through the research , the brand building way of BC middle school is further improved on the one hand , making the brand more competitive , and gradually forming the high - quality education brand of privately - run secondary school ;
On the other hand , it provides more optimized and more effective reference schemes for privately - run schools and educational institutions that have not yet done brand building , so as to help them achieve the goal of shaping quality education brand more quickly and efficiently .

【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G522.72;G637

【共引文献】