中国慕课（MOOCs）大学生受众使用行为实证研究

发布时间：2018-04-25 02:16

本文选题：慕课 + 使用态度　；参考：《湖南大学》2015年硕士论文

【摘要】：2012年为慕课元年,2013年慕课正式进入中国。一种新型的网络教育模式给我国高等教育带来了巨大冲击,也给我们的学习带来了巨大的改变:免费的名校精品课程,完整的学习体验;知识点细分教学视频,契合碎片化学习习惯;翻转课堂,将主动权交给学生;互动化提高学生学习效率。慕课作为变革高等教育的一个支点,正在释放它极大的教学生产力,在未来的高等教育中将成为举足轻重的一份子。大学生作为慕课使用受众中的主力军,也是本次研究的核心对象。本研究基于技术接受理论、计划行为理论以及创新扩散理论,通过建立影响慕课大学生受众使用行为的因素的研究模型,以随机抽样的方法对全国范围内超过50所本科以上院校的慕课大学生受众的使用行为进行实证研究。主要目的在于探求慕课在中国大学生受众中的发展情况、大学生受众使用慕课受哪些因素的影响及其具体的影响程度,在此基础上研究不同类别大学生受众在使用慕课具体行为上的显著差异。运用SPSS20.0分析软件进行数据分析后,本文发现:(1)我国大学生受众对慕课的五大创新特征均表达了高度的认可;(2)人际影响和自我控制对慕课大学生受众的使用态度和使用意愿产生正向影响,而社会影响却对其使用态度和意愿产生负向影响;(3)我国慕课大学生的认知行为控制越强,其使用意愿越高,使用程度越高;(4)大学生受众对慕课的使用态度和使用意愿以及使用行为呈现正向的关系链;(5)不同性别、年级和每天上网时长的大学生受众,其慕课使用态度和使用行为均有部分显著差异,而在不同专业上没有显著差异。针对上述研究结果,本文从慕课课程设计、课程价值、平台功能、宣传方向以及附加价值层面对慕课未来在我国大学生受众群体中的发展给出了自己的建议。
[Abstract]:In 2012 is the first year, in 2013 Mu class officially entered China. A new type of network education model has brought great impact to our higher education and great changes to our study: free excellent courses of famous schools, complete learning experience, detailed teaching video of knowledge points, Fits the fragmented learning habits; flips the classroom, gives the initiative to the students; interactively improves the students' learning efficiency. As a fulcrum of the reform of higher education, the course is releasing its great teaching productivity and will become a decisive part in the future higher education. College students, as the main force in the audience, are also the core objects of this study. Based on technology acceptance theory, planning behavior theory and innovation diffusion theory, this study establishes a research model of the factors that influence the audience's use behavior. An empirical study was conducted on the behavior of the audience in more than 50 colleges and universities in China by random sampling. The main purpose is to explore the development of the course in the audience of Chinese college students, the factors that affect the audience's use of the course, and the degree of its specific influence. On this basis, this paper studies the significant differences in the specific behavior of different types of college students. After using SPSS20.0 analysis software for data analysis, This paper finds that: (1) the five innovative characteristics of college students in China express a high degree of recognition and recognition. 2) interpersonal influence and self-control have a positive impact on the students' attitude and willingness to use. However, the social influence has a negative effect on their attitude and willingness to use. (3) the stronger the control of cognitive behavior of college students, the higher their willingness to use. The higher the degree of use, the higher the college students' attitude and willingness to use the class and the positive relationship between the use behavior and the students' attitude to the class. 5) the college students with different genders, grade and long time online every day. There are some significant differences in using attitude and using behavior in admiration class, but there is no significant difference in different majors. In view of the above research results, this paper gives some suggestions on the future development of Moo course in Chinese college students from the aspects of curriculum design, curriculum value, platform function, propaganda direction and additional value.
【学位授予单位】：湖南大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G434

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