南昌市X培训学校的发展战略研究

发布时间：2018-08-14 16:27

【摘要】：随着近些年来中国经济的快速发展,推动了中国各领域的发展步伐。与此同时教育的发展受到人们的重视也越来越显著。如今在市场经济发展的步伐中,教育存在的庞大市场已经是备受关注的事实了。从市场环境的角度来看教育市场的供求关系,“卖方市场”仍然是较为缺少的教育,许多学校已经面临着求过于供的需求形势。近些年来市场上形形色色的培训机构、课外辅导机构以及各种有偿家教如雨后春笋般的拔地而出,迅速发展,足以证明传统学校的教育模式已经不能满足教育市场当前的发展需要。在当前社会经济发展迅速的时期,教育市场也不例外,市场环境中存在的相关培训机构,有没有准备好制定出相关的发展策略,用于适应这机遇与挑战并存的市场空间,这对未来的生存与发展有着举足轻重的意义。本文以南昌地区的学生课外辅导机构,南昌X培训学校为例,对学生课外辅导市场及其发展战略进行研究。通过对x培训学校及本地学生课外辅导市场环境的现状问题分析,结合相关战略管理理论,探讨X培训学校目前的市场竞争力和不足之处,用于制定更为符合且长远的发展战略。本文的主要内容包括五个部分：第一,明确相关概念和理论基础,对学生课外辅导的性质、范围、种类和前景进行介绍；第二,对南昌市X培训学校所在的学生课外辅导市场进行环境分析,从中介绍该市场的状况以及特点,概述该市场的发展趋势,并分析该市场当前存在的主要问题；第三,对X培训学校在整个行业的竞争情况进行分析,介绍X培训学校的基本情况,对该目标市场和目标客户进行阐述,运用SWOT分析法对X培训学校打入该市场并占有一席之地进行综合分析；第四,分析X培训学校学生课外辅导市场的发展定位,对X培训学校学生辅导的竞争优势和特点进行分析。第五,探讨南昌市X培训学校发展战略的制定与实施,并提出相应在的对策与建议。
[Abstract]:With the rapid development of China's economy in recent years, it has promoted the pace of development in all fields of China. At the same time, the development of education has attracted more and more attention. In recent years, various training institutions, extra-curricular counseling institutions and various paid tutors have sprung up in the market, which proves that the traditional school education model has been developed rapidly. In the current period of rapid social and economic development, the education market is no exception. Whether the relevant training institutions in the market environment are ready to formulate relevant development strategies to adapt to the coexistence of opportunities and challenges in the market space will have a great impact on the future survival and development. This paper takes Nanchang X Training School as an example to study the market and development strategy of students'extra-curricular guidance. Through the analysis of the current situation of the market environment of extra-curricular guidance in X Training School and local students, and combined with relevant strategic management theory, this paper discusses the current situation of X Training School. The main contents of this paper include five parts: first, defining the relevant concepts and theoretical basis, introducing the nature, scope, types and prospects of students'extracurricular counseling; second, advancing the market of students' extracurricular counseling in Nanchang X training school This paper introduces the situation and characteristics of the market, summarizes the development trend of the market, and analyzes the main problems existing in the market. Thirdly, it analyzes the competition situation of X training school in the whole industry, introduces the basic situation of X training school, expounds the target market and customers, and uses SWOT score. Fourthly, it analyzes the development orientation of X training school's after-school counseling market, analyzes the competitive advantages and characteristics of X training school's student counseling. Fifthly, it discusses the formulation and implementation of the development strategy of Nanchang X training school, and puts forward corresponding countermeasures. Countermeasures and suggestions.
【学位授予单位】：南昌大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：G522.72

【相似文献】