我国房地产企业的营销伦理研究.pdf 全文免费在线阅读

  本文关键词：我国房地产企业的营销伦理研究，由笔耕文化传播整理发布。

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我国房地产企业的营销伦理研究IIChina's real estate enterprise marketing ethics studyAbstractSince the reform and opening up, China's real estate industry has made rapid development, has played an important role in stimulating the growth of the national economy and people's living standards improve, with the increasingly fierce petition, some real panies in order to obtain greater benefits, theydespite the limitations of the legal and moral constraints, in real estate marketing appear contrary to the ethics ofthe phenomenon, such as substandard housing quality products, supporting not honored; the fraudulent pricing on the price differential pricing; distribution on real estatecorporate monopoly on the market, brokers disloyal; promotional aspects on false advertising and misleading advertising. Behavior contrary to the ethics of marketing real estate enterprises in China in the marketing process, a great deal of damage caused by the vast number of consumers and the public interest, at t... 内容来自转载请标明出处.

  本文关键词：我国房地产企业的营销伦理研究，，由笔耕文化传播整理发布。