XN交建集团发展战略研究

发布时间：2018-01-12 17:34

本文关键词：XN交建集团发展战略研究　出处：《昆明理工大学》2014年硕士论文　论文类型：学位论文

【摘要】：研究企业发展战略的目的是为企业寻找未来的出路和发展方向。NX交建集团是云南省省属国有大型交通建筑企业,经营范围包括公路、水利水电、铁路、矿山、市政工程建设及房地产开发等。企业在最近几年中经营状况不佳,无论是产值还是利润均处于下滑状态,为了企业的发展,需要对其未来的发展战略进行研究和规划。本文前两章阐述了企业发展战略的一般性理论概念,做了战略理论的铺垫,然后以理论为基础认真分析了XN交建集团的外部环境和内部资源能力,对XN交建集团的战略定位进行了评估。最后,比较系统地研究了X N交建集团的发展战略并提出了战略实施所必须的措施和提出了相关的建议。本文以XN交建集团的发展历程和现实情况为背景,以分析了大量交通、建筑领域统计资料和企业内部资料为基础,以企业战略理论为分析指导思想,分别运用了波特五力分析,PEST分析,内部因素和外部因素的评价矩阵,SWOT分析,企业大战略矩阵,定量战略计划分析矩阵等理论方法,为XN交建集团制定出一个客观和有一定可操作性的发展战略。
[Abstract]:The purpose of studying the enterprise development strategy is to find the future outlet and development direction for the enterprise. NX Jiaojian Group is a large state-owned transportation and construction enterprise in Yunnan province. The business scope includes highway, water conservancy and hydropower, railway. Mining, municipal engineering construction and real estate development. In recent years, the operation of enterprises is not good, whether the output value or profits are in a state of decline, for the development of enterprises. The future development strategy needs to be studied and planned. The first two chapters of this paper elaborate the general theory concept of the enterprise development strategy, do the strategic theory, and then, based on the theory, analyze the external environment and the internal resource ability of XN Jiaojian Group seriously. Finally, the paper systematically studies the development strategy of XN Jiaotong Construction Group, and puts forward the necessary measures and relevant suggestions for the implementation of the strategy. Based on the development history and reality of XN Jiaojian Group, this paper analyzes a large number of traffic, construction field statistics and enterprise internal data, and takes the enterprise strategy theory as the guiding ideology. The author uses Porter's five-force analysis pest analysis, internal and external factors evaluation matrix SWOT analysis, enterprise large strategy matrix, quantitative strategic planning analysis matrix and other theoretical methods. To develop an objective and operational development strategy for XN Jiao Construction Group.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F279.26;F272

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