万科集团资金管理模式研究

发布时间：2018-01-19 19:44

本文关键词： 房地产企业集团万科集团资金管理模式　出处：《山东大学》2013年硕士论文　论文类型：学位论文

【摘要】：房地产行业是关乎国计民生的国家支柱产业,房地产行业的兴衰直接影响着整个国民经济。尤其是在我国特殊的经济环境下,持续、稳定、科学的发展是国家经济发展追求的目标,房地产作为一种刚性需求产业,不仅影响着整个社会的经济发展更重要的是关乎着社会的稳定性。资金充足是房地产企业在激烈的竞争环境中取得优势的关键,因此对房地产企业的资金管理模式进行研究在当下的环境下具有一定的应用价值。万科集团作为我国房地产行业中历史最长、规模最大、市场份额最高的龙头企业,其资金管理模式必然在经营的过程中起到了非常关键的作用,但是居安要思危,万科集团的资金管理模式是否仍然适用于当今的内外环境,是否有必要对其进行一定的改进……本文将从上述疑问出发,进行一定的研究,以期提供一定价值的建议。本文从研究企业集团资金管理的理论入手,进而引出资金管理模式的相关理论,并将其具体运用到万科集团,分析万科集团的资金管理模式,找出其中有待改进的地方,并通过与保利集团的对比分析,为万科集团提供一定的借鉴经验,达到取人之长补己之短的效果。在为万科集团提供建议的同时也力图总结出值得整个行业的资金管理的改善的有效途径。目前万科采用的是强势集中的资金管理中心的资金管理模式,在其整个企业的资金管理过程中尤其注重成本的控制,流程化的资金管理模式保证了高效的运作,也为万科连续的利润增长率作出了贡献,但是任何一个大型的企业集团发展到一定的阶段必然会实施一定程度的分权,相对于成立之初以及保利集团的财务公司模式,万科的资金管理模式目前已经开始出现经济效益降低的征兆,作为一个大型的资金集约型企业集团万科在其未来的发展道路上必行会对这一资金管理模式做出一定的调整,现在是否就应该调整、为什么要调整以及如何调整等,这些都是本文试图探讨的问题。总而言之本文从万科的发展历程、组织架构入手,分析万科的资金管理特点,探讨对万科乃至整个房地产企业集团的有效措施,最后得出万科可以建立资金结算中心与财务公司相结合的资金管理模式的结论。
[Abstract]:Real estate industry is a national pillar industry related to the national economy and people's livelihood. The rise and fall of the real estate industry directly affect the entire national economy, especially in the special economic environment of our country, sustained and stable. Scientific development is the goal of national economic development, real estate as a rigid demand industry. Not only affect the economic development of the whole society more important is related to the stability of the society. Adequate capital is the key to the real estate enterprises to gain advantages in the fierce competitive environment. Therefore, the study on the capital management model of real estate enterprises in the current environment has a certain application value. Vanke Group is the longest history and the largest scale in the real estate industry of our country. The leading enterprise with the highest market share, its capital management mode must have played a very key role in the process of operation, but the security should be considered. Whether the capital management mode of Vanke Group is still applicable to the current internal and external environment, whether it is necessary to improve it. In order to provide a certain value of advice. This paper starts with the theory of capital management of enterprise group, and then leads to the related theory of capital management mode, and applies it to Vanke Group, and analyzes the capital management mode of Vanke Group. To find out the areas to be improved, and through the comparative analysis with Poly Group, for Vanke Group to provide a certain reference experience. While providing advice to Vanke Group, it also tries to sum up an effective way to improve the capital management of the whole industry. At present, Vanke adopts strong and centralized capital management. The Centre's fund management model. In the whole enterprise's capital management process, it pays special attention to the cost control, the flow of capital management mode guarantees the efficient operation, and also contributes to the Vanke continuous profit growth rate. However, any large enterprise group to a certain stage of development will inevitably implement a certain degree of decentralization, compared with the initial establishment of the Poly Group and the financial company model. Vanke's fund management model has now begun to show signs of economic decline. As a large capital-intensive enterprise group, Vanke will make a certain adjustment on its future development road, and whether it should be adjusted now. Why and how to adjust, these are the problems that this paper tries to discuss. In a word, this paper analyzes the characteristics of Vanke's fund management from the development course and organizational structure of Vanke. This paper discusses the effective measures for Vanke and even the whole real estate enterprise group, and finally comes to the conclusion that Vanke can establish a fund management model combining the capital settlement center with the financial company.
【学位授予单位】：山东大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F275;F299.233.4

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