做不到“送面积”,还谈什么产品创新——记中城MIDTOWN自存仓的创新实践

发布时间：2018-02-15 07:26

  本文关键词： MIDTOWN 房地产企业 差异化竞争优势 地下空间 百强 住房销售 楼面地价 起拍价 住宅产品 经营性物业 　出处：《中国房地产》2016年25期 　论文类型：期刊论文

【摘要】：正中国房地产企业尤其是百强企业始终将产品创新置于企业发展的战略高度来考虑。长期以来,虽然在工艺创新、材料创新、流程创新等方面取得了一些进步。但是,如何能够直面购房者痛点,真正实现空间创新、功能创新,使购房者得到切切实实的实惠,有效提升购房者的生活品质,形成产品和项目的差异化竞争优势,始终是房地产企业需要攻克的难题。
[Abstract]:Chinese real estate enterprises, especially the top 100 enterprises, have always put product innovation in the strategic height of enterprise development. Although for a long time, some progress has been made in technological innovation, material innovation, process innovation, etc. How to face the pain point of the buyers directly, realize the space innovation and function innovation, make the buyers get practical benefits, effectively improve the quality of life of the buyers, and form the differentiated competitive advantage of the products and projects. All the time is the real estate enterprises need to overcome the difficult problem.
【作者单位】： 上海中城仓储服务有限公司;
【分类号】：F299.233.4
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本文编号：1512745