兆顺地产VI系统设计

发布时间：2018-03-06 17:17

本文选题：VI设计　切入点：房地产销售　出处：《昆明理工大学》2013年硕士论文　论文类型：学位论文

【摘要】：本设计针对深入房地产领域方向的VI视觉识别设计与应用进行了研究。首先通过研究现阶段房地产的发展来强调VI视觉识别设计对于房地产企业的发展和产品的销售的重要性。在市场经济条件下,企业的首要任务是研究经营之道,获取经济效益,但同时还要注意培养和塑造企业的社会公众形象。塑造企业良好的形象不仅有助于消费者的认可和信赖,也是一个健康成熟企业的重要标志。随着经济的日益多元化,人们也开始更加注重公司形象设计的重要性。VI视觉识别系统作为最直观、最实际、最具有传播力和感染力的部分,将企业标志等基本要素,用强力方针及管理系统有效地延展,形成企业固有的视觉形象,透过视觉符号的设计统一化来传达企业精神与经营理念,有效地推广企业及其产品的知名度和形象。本设计结合VI设计中存在的问题进行讨论,以VI系统与地产为研究主线,探讨中国VI设计中缺少的重要要素,提出针对国内VI设计现状的改进方案。文中以兆顺地产公司企业理念及营销策略为切入点,搜集多方元素,结合VI设计的基本原则,借助计算机辅助设计的相关软件,进行兆顺地产公司VI设计,从而进一步说明在企业产品依靠品牌营销的今天,VI设计对企业品牌战略有着重要的地位和作用。
[Abstract]:This design focuses on the design and application of VI vision recognition in the field of real estate. Firstly, it emphasizes the importance of VI visual recognition design for the development of real estate enterprises and the sale of products through the study of the development of real estate at the present stage. Under the condition of market economy, the primary task of enterprises is to study the way of operation and to obtain economic benefits. But at the same time, we should also pay attention to cultivating and shaping the social public image of enterprises. Creating a good image of enterprises is not only conducive to the recognition and trust of consumers, but also an important symbol of a healthy and mature enterprise. With the increasing diversification of the economy, People also began to pay more attention to the importance of corporate image design. VI visual identification system as the most intuitive, most practical, the most transmitting and infectious part, the enterprise logo and other basic elements, with a strong policy and management system to effectively extend, Form the inherent visual image of the enterprise, through the unified design of visual symbols to convey the spirit of the enterprise and business philosophy, effectively promote the visibility and image of the enterprise and its products. This design combines with the problems existing in VI design to discuss the main line of VI system and real estate, and discusses the important elements of VI design in China. This paper puts forward an improvement scheme for the present situation of VI design in China. In this paper, the enterprise concept and marketing strategy of Zhaoshun Real Estate Company are taken as the breakthrough point, and various elements are collected, combined with the basic principles of VI design, and the relevant software of computer-aided design is used. The VI design of Zhaoshun Real Estate Company is carried out, which further shows that the VI design plays an important role in the enterprise brand strategy when the enterprise products depend on the brand marketing.
【学位授予单位】：昆明理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：J524

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