园林式房地产开发项目管理研究

发布时间：2018-03-09 04:05

本文选题：房地产项目　切入点：园林式房地产项目　出处：《大连海事大学》2014年硕士论文　论文类型：学位论文

【摘要】：改革开放以来,我国经济发展迅速,GDP增速不断加快,一度超过10%。伴随着我国经济的迅速发展,居民的收入水平也得到了前所未有的提高。因此,对于衣食住行等方面的要求也不断提升。居民环保意识逐渐苏醒,对于生活高品质的要求逐步上升,于是园林式房地产应运而生。园林式房地产更加注重与自然的融合,是绿色环保概念的充分体现,它不仅具有美化居住环境的景观功能,还能产生一定的生态效应。但相对于传统房地产开发项目而言,园林式房地产开发项目在项目管理过程中也面临更多的风险和不确定性。我国园林式房地产发展尚不成熟,在建设和运营园林式房地产项目上存在的问题也较多。基于上述原因,本文意图探讨园林式房地产开发项目管理的科学方法,以期实现园林式房地产开发项目在国内的大力发展。本文在界定了房地产项目、房地产项目管理以及园林式房地产项目的概念与内容的基础上,概述了国际和国内园林式房地产项目管理的管理现状,并预测了园林式房地产项目的发展趋势,通过对我国园林式房地产项目发展现状的分析,并与国外园林式房地产项目管理进行对比,得出了我国园林式房地产项目存在着景观设计、成本控制、营销推广以及运营维护等问题,这些问题严重制约了我国园林式房地产项目的发展。通过对这些问题进行深入系统的研究,本文提出了相应的改进对策。最后,为了进一步验证对策建议的有效性,本文对C园林式房地产开发项目的项目管理工作进行了案例分析,结果表明上述管理方法的改进对于园林式房地产开发项目的管理是有效的。
[Abstract]:Since the reform and opening up to the outside world, China's economic development has been speeding up its GDP growth rate, which once exceeded 10 percent. With the rapid economic development of our country, the income level of the residents has also been increased unprecedented. The requirements for clothing, food, housing and transportation are also rising. The residents' awareness of environmental protection is gradually reviving, and the demand for high quality of life is gradually rising, so the garden-type real estate has emerged as the times require. Garden real estate pays more attention to the integration with nature. It not only has the landscape function of beautifying the living environment, but also can produce certain ecological effect. But compared with the traditional real estate development project, it not only has the function of beautifying the living environment, but also can produce certain ecological effect. Garden real estate development projects also face more risks and uncertainties in the process of project management. There are also many problems in the construction and operation of garden real estate projects. Based on the above reasons, this paper intends to discuss the scientific methods of the management of garden real estate development projects. In order to achieve the garden-type real estate development project in the domestic vigorously development. On the basis of defining the concept and content of real estate project, real estate project management and garden real estate project, this paper summarizes the management status quo of international and domestic garden real estate project management. And forecast the development trend of the garden real estate project, through the analysis of our country garden type real estate project development present situation, and carry on the contrast with the foreign garden type real estate project management. It is concluded that landscape design, cost control, marketing promotion and operation and maintenance of garden real estate projects exist in our country. These problems have seriously restricted the development of garden real estate projects in China. Through a deep and systematic study of these problems, this paper puts forward corresponding improvement countermeasures. Finally, in order to further verify the effectiveness of the countermeasures and suggestions, This paper makes a case study on the project management of C garden real estate development project. The results show that the improvement of the above management method is effective for the management of garden real estate development project.
【学位授予单位】：大连海事大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.23

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