AC装饰公司项目投资效益分析

发布时间：2018-03-11 13:42

本文选题：装饰装修　切入点：市场分析　出处：《吉林大学》2014年硕士论文　论文类型：学位论文

【摘要】：建筑装饰装修行业伴随着改革开放的脚步，从小到大逐渐变强，从原来的模仿创造到如今的自主设计创新，已经获得了巨大的发展与成就。如今的建筑装饰装修行业已经成为国民经济发展中最充满活力的新兴朝阳行业之一，具有很大的消费潜力，并能更好的促进经济的增长，为我国的经济建设做出了伟大的贡献。然而，建筑装饰装修行业的成长历程并非是一帆风顺的，在其发展过程中不可避免的受到了不同层次和不同程度的挑战与冲击。特别是近年来国家不断出台的房地产调控政策，使装饰装修行业的发展也放慢了步伐。在这期间，许多装饰公司在激烈的竞争和各种挑战面前因无法应对而悄然消逝。因此,企业要想在各种挑战中脱颖而出,就需要对外部的市场环境有充分的了解,对企业自身的环境选择、市场定位和目标客户群有较精准的规划。本文通过对AC装饰公司项目进行市场分析和投资效益分析，使决策者可以充分了解到，，要通过不断学习来加强理论知识的积累，从而提高市场环境分析和投资效益分析的能力，准确把握市场风向，并能够在项目实施前预见到一些可能出现的问题而即使规避，这样可以使企业在竞争激烈的市场环境下得以生存和发展，也为处在相似环境下的其他企业提供有价值的参考建议。
[Abstract]:Building decoration and decoration industry with the pace of reform and opening up, gradually become stronger from small to large, from the original imitation to the creation of today's independent design innovation, Now the building decoration and decoration industry has become one of the most dynamic emerging sunrise industries in the national economic development. It has great consumption potential and can better promote economic growth. It has made great contribution to the economic construction of our country. However, the growing process of building decoration and decoration industry has not been smooth sailing. In the process of its development, it is inevitable to be challenged and impacted by different levels and degrees. Especially, in recent years, the national real estate regulation and control policy has made the development of decoration and decoration industry slow down. During this period, the development of decoration and decoration industry has also slowed down. In the face of fierce competition and various challenges, many decoration companies quietly disappear because they can not cope with them. Therefore, if enterprises want to stand out from each other, they need to have a good understanding of the external market environment and the choice of their own environment. Market positioning and target customer base has a more accurate planning. Through the market analysis and investment benefit analysis of AC decoration company projects, the decision makers can fully understand that through continuous learning to strengthen the accumulation of theoretical knowledge, In order to improve the ability of market environment analysis and investment benefit analysis, accurately grasp the market wind direction, and can foresee some possible problems before the implementation of the project, even if circumvent, In this way, the enterprises can survive and develop in the competitive market environment, and provide valuable reference suggestions for other enterprises in the similar environment.
【学位授予单位】：吉林大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F275;F426.92

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