房地产咨询企业知识创新的影响因素及提升对策研究

发布时间：2018-03-26 19:17

本文选题：咨询　切入点：房地产咨询　出处：《南京工业大学》2013年硕士论文

【摘要】：知识经济时代到来,以提供知识服务为主的房地产咨询企业要想在激烈的市场竞争中取胜,有效地利用知识资产进行整合创新,提高企业的综合知识服务能力,是房地产咨询企业保持核心竞争力的关键。知识创新有利于房地产咨询企业提供更专业更广泛的咨询业务,提升企业综合能力。我国房地产咨询业的正处于发展关键时刻,应适应宏观环境的变化,基于战略调整的考虑,改变传统层次较低的咨询服务,转向高水平全方位咨询业务。论文的研究目的是在以往知识创新研究的基础上,结合国内房地产咨询企业的发展现状及知识特点,探讨了房地产咨询企业知识创新的影响因素提出了针对房地产咨询企业特点的知识创新解决对策。从而提高房地产咨询企业提高知识的综合服务能力,改善企业发展现状,实现业务升级,进而提升行业的社会价值。论文首先对房地产咨询企业的概念进行了阐述和界定,接下来对其发展的现状和特点进行了系统论述。从知识创新的角度和房地产咨询企业自身业务发展两方面,阐述了房地产咨询企业进行知识创新的必要性和重要性。接下来对影响其知识创新的影响因素从组织环境、员工个人、领导行为、客户以及信息技术等角度进行调查问卷分析和AHP分析,寻找适应于房地产咨询企业知识创新的主要影响因素。最后结合世联地产的知识创新实践提出了解决的对策,即营造有利于知识创新的企业文化,建立有助于知识创新的企业制度,构建更具体、科学的、切实可行的知识创新物质平台,以便使创新主体能更加积极主动地促进知识创新过程的产生。
[Abstract]:In the era of knowledge economy, real estate consulting enterprises, which mainly provide knowledge services, want to win in the fierce market competition, make effective use of knowledge assets to integrate and innovate, and improve the comprehensive knowledge service ability of enterprises. Knowledge innovation is helpful for real estate consulting enterprises to provide more professional and more extensive consulting business and enhance their comprehensive ability. The real estate consulting industry in China is at a critical moment of development. It is necessary to adapt to the change of macro environment, based on the consideration of strategic adjustment, to change the traditional consulting service of lower level and to turn to the high level omnidirectional consulting business. The purpose of this paper is to build on the previous research on knowledge innovation. Combined with the development status and knowledge characteristics of domestic real estate consulting enterprises, This paper probes into the influencing factors of knowledge innovation in real estate consulting enterprises and puts forward the solutions to the knowledge innovation in view of the characteristics of real estate consulting enterprises, so as to improve the comprehensive service ability of the real estate consulting enterprises and improve the present development situation of the real estate consulting enterprises. Realize the business upgrade, and then enhance the social value of the industry. Firstly, the paper expounds and defines the concept of the real estate consulting enterprise. Then it systematically discusses the current situation and characteristics of its development. From the perspective of knowledge innovation and the development of real estate consulting enterprises' own business, This paper expounds the necessity and importance of knowledge innovation in real estate consulting enterprises. From the angle of customer and information technology, this paper makes questionnaire analysis and AHP analysis to find the main influencing factors suitable for the knowledge innovation of real estate consulting enterprises. Finally, combined with the practice of knowledge innovation in Walien Real Estate, the author puts forward some countermeasures to solve the problem. That is, to create a corporate culture conducive to knowledge innovation, to establish an enterprise system conducive to knowledge innovation, and to build a more concrete, scientific and practical material platform for knowledge innovation. In order to make the main body of innovation more initiative to promote the process of knowledge innovation.
【学位授予单位】：南京工业大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F299.233.57

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