M房地产开发公司发展战略研究

发布时间：2018-03-28 14:26

本文选题：中小型　切入点：房地产企业　出处：《对外经济贸易大学》2014年硕士论文

【摘要】：经过改革开放以来的几十年发展，，我国的市场体系结构、市场秩序越来越完善，与国际市场的同步频率越来越高，这一方面为我国各个事业领域企业的发展，提供了更为良好的发展空间，但另一方面也使这些企业发展所需要处理的内外问题越来越复杂，需要考虑的因素越来越多。在这样的环境条件下，一个企业想要在市场中站稳脚跟，并实现长远可持续发展，就必须要具有一套符合自身特点、符合市场发展规律的发展战略。M房地产开发公司是山东青岛市的一家中小型房地产企业，当前我国所出台的一系列宏观调控政策，使得M房地产开发公司所面临的行业竞争越来越激烈，尤其是在与大型房地产企业相互竞争的过程当中，由于各种内外部条件因素的限制，其自身的生存发展空间受到了较大的限制，要想实现有效的长远可持续发展较为艰难。在本文的研究过程当中，就主要以M房地产开发公司为例，首先针对M房地产开发公司现状：缺乏长期的战略规划、公司管理水平还处于较低的水平、核心竞争力还没有形成、人力资源管理薄弱，对M房地产开发公司现状与战略发展的问题进行了分析；然后从竞争环境与主要的竞争对手出发分析了M房地产开发公司竞争环境，最后通过公司产权机制的制约、业务发展现状、尚未形成完善的企业制度、人力资源管理及开发体系还未建立、绩效考核方式落后出发分析M房地产开发公司发展存在的问题，提出了M房地产开发公司发展战略建议、战略实施的保障措施（调整公司组织结构、健全公司规章制度、加强人力资源管理、提高资源获取能力、加强企业信息化管理），以期能够对M房地产开发公司在当前市场环境下的发展起到保障与促进作用，为类似M房地产开发公司这样的中小型房地产企业提供发展战略参考。
[Abstract]:After decades of development since the reform and opening up, China's market system structure, market order is becoming more and more perfect, and the frequency of synchronization with the international market is getting higher and higher. On the one hand, this is the development of enterprises in various fields of our country. It provides a better space for development, but on the other hand, it also makes the internal and external problems that need to be dealt with in the development of these enterprises become more complex and more and more factors need to be taken into account. If an enterprise wants to stand firm in the market and achieve long-term sustainable development, it must have a set of its own characteristics. M Real Estate Development Company, a small and medium-sized real estate enterprise in Qingdao, Shandong Province, currently has a series of macro-control policies in China. M real estate development company is facing more and more fierce competition in the industry, especially in the process of competition with large real estate enterprises, due to various internal and external factors, Its own survival and development space has been greatly restricted, to achieve effective long-term sustainable development is more difficult. In the research process of this paper, mainly take M Real Estate Development Company as an example. First of all, according to the current situation of M Real Estate Development Company: lack of long-term strategic planning, the management level of the company is still in a lower level, the core competitiveness has not been formed, human resources management is weak, This paper analyzes the current situation and strategic development of M Real Estate Development Company, analyzes the competitive environment of M Real Estate Development Company from the point of view of the competitive environment and main competitors, and finally, through the restriction of the property right mechanism of the company, analyzes the competitive environment of M Real Estate Development Company. Business development status, not yet formed a perfect enterprise system, human resources management and development system has not been established, performance appraisal way lag behind the analysis of M real estate development company development problems, This paper puts forward the development strategy suggestion of M Real Estate Development Company and the safeguard measures of the strategy implementation (adjusting the company's organizational structure, perfecting the company's rules and regulations, strengthening the human resource management, improving the ability of obtaining resources, etc.). In order to guarantee and promote the development of M Real Estate Development Company in the current market environment, it can provide a strategic reference for small and medium-sized real estate enterprises such as M Real Estate Development Company.
【学位授予单位】：对外经济贸易大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.4;F272

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