陕西房地产企业核心竞争力研究

发布时间：2018-04-12 19:38

本文选题：房地产企业 + 核心竞争力　；参考：《西安建筑科技大学》2013年硕士论文

【摘要】：随着我国房地产调控政策的陆续出台，房地产行业不断调整，市场竞争日趋激烈，房地产企业面临的外部环境发生剧烈变化，依靠粗放型的经营管理方式就能获取暴利的时代已经结束。房地产企业必须提高企业的科学决策能力和管理水平，改变企业的粗放式发展方式，注重企业的长远发展，培育房地产企业的核心竞争力，才能获得持久的竞争优势。本文以提高陕西房地产企业的竞争力为目标，以核心竞争力为理论基础，运用文献研究法、价值链分析法、因子分析和聚类分析等方法展开研究。本文的研究内容主要包括以下四部分： ⑴房地产企业核心竞争力理论分析。结合房地产企业的特点，重新界定房地产企业核心竞争力的含义和特征，通过房地产企业价值链和供应链分析，构建房地产企业核心竞争力的构成要素体系和结构模型； ⑵对陕西房地产企业的发展状况进行深入分析。运用PEST模型和五力模型对陕西房地产企业面临的外部发展环境进行分析，从房地产企业的数量、融资、资产负债、经营收入、盈利能力等方面进行现状分析，最后指出了当前陕西房地产企业存在的问题； ⑶陕西房地产企业核心竞争力识别及其特征分析。设计研究样本，通过问卷调查获得关于陕西房地产企业核心竞争力的研究数据，首先进行因子分析，将房地产企业核心竞争力分解为十个方面的关键能力，然后根据公共因子得分进行聚类分析，，将陕西房地产企业分为“发展型”企业和“成长型”企业两类，深入剖析两类企业的核心竞争力特征； ⑷培育陕西房地产企业核心竞争力对策建议。对陕西房地产企业进行SWOT分析之后，从政府角度和企业角度对陕西房地产企业培育核心竞争力提出对策建议。
[Abstract]:With the introduction of China's real estate regulation and control policies, the real estate industry is constantly adjusting, the market competition is becoming increasingly fierce, and the external environment facing real estate enterprises has changed dramatically.The era of relying on extensive management to obtain windfall profits has come to an end.Real estate enterprises must improve their scientific decision-making ability and management level, change the extensive development mode of enterprises, pay attention to the long-term development of enterprises, cultivate the core competitiveness of real estate enterprises, in order to obtain lasting competitive advantage.With the aim of improving the competitiveness of Shaanxi real estate enterprises and the theoretical basis of core competence, this paper uses the methods of literature research, value chain analysis, factor analysis and cluster analysis to carry out the research.The research content of this paper mainly includes the following four parts:1 theoretical analysis of core competence of real estate enterprises.According to the characteristics of real estate enterprises, this paper redefines the meaning and characteristics of the core competitiveness of real estate enterprises, and through the analysis of the value chain and supply chain of real estate enterprises, constructs the system and structural model of the core competitiveness of real estate enterprises.2 to the Shaanxi real estate enterprise's development condition carries on the thorough analysis.This paper analyzes the external development environment of Shaanxi real estate enterprises by using PEST model and five force model, and analyzes the current situation of real estate enterprises in terms of their quantity, financing, assets and liabilities, operating income, profitability and so on.Finally, it points out the existing problems of Shaanxi real estate enterprises;Identification and characteristic analysis of the core competence of Shaanxi real estate enterprises.Design the research sample, obtain the research data about Shaanxi real estate enterprise's core competence through the questionnaire survey, first carry on factor analysis, decompose the real estate enterprise's core competence into ten aspects of key ability.Then according to the public factor score cluster analysis, Shaanxi real estate enterprises are divided into "development" and "growth" enterprises, in-depth analysis of the core competitiveness of the two types of enterprises;4. Countermeasures and suggestions for cultivating the core competitiveness of Shaanxi real estate enterprises.After the SWOT analysis of Shaanxi real estate enterprises, the countermeasures and suggestions are put forward from the angle of government and enterprise to cultivate the core competitiveness of Shaanxi real estate enterprises.
【学位授予单位】：西安建筑科技大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F299.233.4

【参考文献】