产业融合视角下青竹湖高尔夫运动产业发展研究

发布时间：2018-04-15 06:17

本文选题：产业融合 + 高尔夫　；参考：《吉首大学》2014年硕士论文

【摘要】：高尔夫运动融竞技性与文化性为一体，与足球、网球并称为世界三大运动而风靡全球。国家体育总局的《体育产业“十二五”规划》提出的“促进体育产业与相关产业的互动发展”的政策目标，从产业融合角度分析，就是要推动高尔夫产业的融合发展，推动高新技术产业、传统产业和新型服务业与高尔夫产业融合互动，拓展高尔夫产业领域，促进高尔夫用品制造、高尔夫旅游、高尔夫地产展、高尔夫传媒等新型体育产业快速融合发展，促进产业结构调整、优化与升级，培育新的国民经济增长点，推动整个国民经济的转型与发展。青竹湖高尔夫球场地处城郊结合处，交通便利，环境优美、亲近自然，，长沙市市政府已把青竹湖规划为生态科技园，具备发展高端服务业的各种必备条件。从经营理念与经营模式来看，青竹湖高尔夫产业已经出现多元化与可持续发展的良好势头，其良性发展将带动房地产、旅游业、餐饮业、服务外包、以及相关的体育用品制造和服务行业的发展。青竹湖高尔夫产业作为我省高尔夫产业发展的龙头，虽然与我省其他球场相比有着明显的优势，但由于消费高昂，国家层面的产业政策不明确性，以及发展时间较短等原因，存在群众基础较薄弱，形象偏负面；球场建设与运营成本高昂；没有形成集群式发展；缺少规范化管理措施；经营管理人才和球场专业技术人才稀缺等诸多问题。而产业融合为青竹湖高尔夫产业发展提供了一个清晰的战略思路，基于此，本文提出了青竹湖高尔夫产业融合的集群发展战略、创新投资战略、科技示范园发展战略与数字高尔夫发展战略，并根据四大战略，从外部环境、产业发展、企业管理三个层面提出了相应的政策建议。
[Abstract]:Golf is a combination of competition and culture, and football and tennis are all over the world.The policy goal of "promoting the interactive development of sports industry and related industries" proposed by the "12th Five-Year Plan" of the State Sports Administration is to promote the integration and development of the golf industry from the perspective of industrial integration.To promote the integration and interaction of high and new technology industries, traditional industries and new service industries with the golf industry, to expand the field of the golf industry, to promote the manufacture of golf articles, golf tourism, and golf real estate exhibitions,The new sports industry, such as golf media, develops rapidly, promotes industrial structure adjustment, optimizes and upgrades, cultivates new growth point of national economy, and promotes the transformation and development of the whole national economy.Qingzhu Lake Golf course is located in the outskirts of the city, convenient transportation, beautiful environment, close to nature, Changsha municipal government has planned Qingzhu Lake as an ecological science and technology park, with various necessary conditions for the development of high-end service industry.From the point of view of business philosophy and business model, the green bamboo lake golf industry has shown a good momentum of diversified and sustainable development, and its benign development will lead to real estate, tourism, catering industry, service outsourcing,And related sports goods manufacturing and service industry development.Qingzhu Lake golf industry, as the leading part of the development of golf industry in our province, has obvious advantages compared with other courses in our province, but due to high consumption, unclear industrial policy at the national level, and short development time, etc.There are many problems such as weak mass foundation and negative image; high construction and operation cost; no cluster development; lack of standardized management measures; scarcity of management talents and professional and technical personnel.Industrial convergence provides a clear strategic idea for the development of Qingzhu Lake golf industry. Based on this, this paper puts forward the cluster development strategy and innovative investment strategy of green bamboo lake golf industry integration.According to the development strategy of science and technology demonstration park and the development strategy of digital golf, the corresponding policy suggestions are put forward from three aspects of external environment, industrial development and enterprise management.
【学位授予单位】：吉首大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：G849.3

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