基于战略视角的房地产组织管控设计研究

发布时间：2018-04-25 10:55

本文选题：房地产市场调控 + 发展战略　；参考：《天津大学》2013年硕士论文

【摘要】：从2003年以来，政府对房地产行业进行了多轮宏观调控，房地产行业自身存在的集中度低、管理粗放等问题在调控和发展中也呈现的愈加明显。长期来看，房地产市场将随着政府宏观调控回归到平稳发展阶段，房地产企业也将在行业整合中迎来新的发展机遇。房地产企业为应对调控带来的生存和发展压力，需要重新审视公司发展战略，借鉴优秀企业的管理实践，调整和优化组织管控结构，在加强内部管理、提升组织能力、提高运营效率上不断加大投入。本文从房地产开发经营管理、企业组织设计的相关理论和房地产行业的管控实践入手，分析了未来房地产企业发展战略和需培养的组织能力，并以DK公司组织管控设计为案例，对房地产企业如何从公司组织管理现状出发，根据发展战略要求进行组织结构设计，对项目进行有效管控，，支持公司业务发展进行了实证说明。全文主要内容分为四部分：第一，对房地产行业开发经营管理与企业组织结构设计理论进行了回顾；第二，对房地产行业面临的宏观环境、竞争格局、未来发展趋势和企业的战略选择与组织能力建设进行了分析；第三，对房地产行业的集团管控和项目管理模式实践进行了阐述，提出了企业的组织管控设计框架；第四，从组织管控需求出发，按照组织管控设计步骤，对DK公司的管控定位和管控模式进行了论证，对组织管控体系的设计过程进行了详细说明。
[Abstract]:Since 2003, the government has carried on many rounds of macro-control to the real estate industry, the real estate industry own existence concentration degree is low, the management extensive and so on question also appears in the regulation and development more and more obvious. In the long run, the real estate market will return to the stable development stage with the government macro-control, and the real estate enterprises will also welcome new development opportunities in the industry integration. In order to cope with the pressure of survival and development brought by regulation and control, real estate enterprises need to re-examine the development strategy of the company, learn from the management practice of excellent enterprises, adjust and optimize the organizational control structure, strengthen the internal management, and enhance the organizational ability. Improve the operational efficiency of increasing investment. This paper starts with the theories of real estate development and management, enterprise organization design and the management and control practice of real estate industry, analyzes the development strategy and organizational ability of future real estate enterprises, and takes DK company's organization management and control design as a case study. How to design the organization structure according to the development strategy, how to manage the project effectively, and how to support the business development of the real estate enterprise are illustrated. The main content of this paper is divided into four parts: first, it reviews the theory of development, management and organizational structure design of real estate industry; secondly, it reviews the macro environment and competition pattern faced by real estate industry. The future development trend and strategic choice and organizational capacity building of enterprises are analyzed. Thirdly, the practice of group management and project management in real estate industry is expounded, and the organizational control design framework of enterprises is put forward. According to the design steps of organizational management and control, the management and control model of DK company is demonstrated, and the design process of organizational management and control system is explained in detail.
【学位授予单位】：天津大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F299.233.4

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