房地产中介行业战略投资梯级发展模式研究

发布时间：2018-04-29 22:37

本文选题：房地产中介 + 战略投资　；参考：《东北师范大学》2013年硕士论文

【摘要】：近几年，国家加大了对房地产市场的调控力度，相继出台了针对房地产交易的宏观调控政策，对房地产中介行业也产生了一定的影响。在竞争激烈的社会主义市场经济中，企业面临更大的挑战，作为最贴近企业战略目标的重大经营活动，战略投资会对行业整体的发展形势产生直接而有力的影响，会从一定程度上对我国房地产中介行业的发展起到积极的作用。因此，运用战略投资理论建立一个有利于房地产中介行业良好运行，以及长久发展的的合理模式，就成为了本文研究的重点。本文首先确定了房地产中介及战略投资的概念，通过对前人战略投资理论的总结，得出了整合的战略投资观，就是遵循生命周期理论，随着行业的不断演进与发展，通过对其发展模式的认知，依托战略资源提升企业竞争力，从而确立企业的核心竞争力，使企业不断发展壮大，，带动行业的发展壮大的理论观点。其次，分析了中国房地产中介行业经营状况及发展趋势。再次，依托整合的战略投资观，建立了房地产中介行业梯级发展模型的理论框架，将房地产中介行业战略投资梯级模型分为四个阶段，分别是：基于资源的战略投资，基于能力的战略投资，基于核心竞争力的战略投资，基于核心竞争力转移的战略投资。通过运用PEST分析模型及SCP分析模型，对房地产中介行业的外部环境影响因素及内部要素进行了分析，确立了评价所需的各项指标，建立了合理的指标体系；通过分析每个阶段的外部环境，判断相应的内部变化，提出了行业内每个阶段需要采用的战略投资策略。最后，针对吉林省房地产中介行业的相关信息，做出了相应的分析，确定吉林省房地产中介行业正处于梯级模型的第二阶段，并提出了相关对策。
[Abstract]:In recent years, the state has stepped up the regulation and control of the real estate market, has issued a macroeconomic regulation and control policy for real estate transactions, which has also had a certain impact on the real estate intermediary industry. In the fierce competition of the socialist market economy, enterprises are faced with greater challenges. As a major business activity closest to the strategic objectives of the enterprise, strategic investment will have a direct and powerful impact on the overall development situation of the industry. Will play a positive role in the development of China's real estate intermediary industry to a certain extent. Therefore, the use of strategic investment theory to establish a good real estate intermediary industry good operation, and long-term development of a reasonable model, has become the focus of this study. This paper first determines the concept of real estate intermediary and strategic investment, through the summary of the previous strategic investment theory, we get the integrated strategic investment view, that is, follow the life cycle theory, with the continuous evolution and development of the industry. Through the cognition of its development mode, relying on the strategic resources to enhance the competitiveness of enterprises, thus establishing the core competitiveness of enterprises, making enterprises develop and grow, and driving the development and expansion of the industry. Secondly, it analyzes the management status and development trend of China's real estate intermediary industry. Thirdly, based on the integrated view of strategic investment, the theoretical framework of the cascade development model of real estate intermediary industry is established, and the cascade model of strategic investment in real estate intermediary industry is divided into four stages, namely, resource-based strategic investment. Strategic investment based on ability, strategic investment based on core competence, strategic investment based on transfer of core competence. Through the use of PEST analysis model and SCP analysis model, the paper analyzes the external environmental factors and internal factors of real estate intermediary industry, establishes the indicators needed for evaluation, and establishes a reasonable index system. By analyzing the external environment of each stage and judging the corresponding internal changes, this paper puts forward the strategic investment strategy to be adopted in each stage of the industry. Finally, according to the relevant information of the real estate intermediary industry in Jilin Province, this paper makes a corresponding analysis, determines that the real estate intermediary industry in Jilin Province is in the second stage of the cascade model, and puts forward the relevant countermeasures.
【学位授予单位】：东北师范大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F275;F299.233.4

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