青岛万科小镇（二期）房地产项目投资风险研究

发布时间：2018-05-01 01:03

本文选题：房地产项目 + 投资风险　；参考：《中国海洋大学》2014年硕士论文

【摘要】：随着我国经济社会的发展,在近几年中,我国的房地产市场高速的发展,已经逐步的成为我国经济的支柱产业。在新一届中央政府工作规划中,城镇化是未来一段时间推动我国发展的最主要的方式,而房地产是城镇化的最直接的实现方式,所以在未来一段时间内,房地产将持续的发展。房地产投资是一个系统的工程,任何一个环节出现问题,就会导致整个项目的失败,地产项目的失败在我国各地比比皆是。所以在城镇化的背景下,对房地产项目投资分析管理研究是非常有必要的,通过对房地产项目分析,总结出如何控制各种风险,防止地产投资失败给我国经济造成的伤害。本文以青岛万科小镇(二期)为研究对象,对其项目土地、项目定位、资金保障、项目选址、项目建设等方面的风险进行研究,对房地产投资各个阶段所存在的风险进行科学的判断,并根据其他项目的经验对如何解决这些风险进行探究,并总结出相对应的对策和建议。通过本文的研究,为房地产公司提供了可以的判断依据,帮助企业提高投资风险意识,防止出现项目烂尾的现象。在投资中增强风险的意识,是保证房地产企业发展的基础,有利于提高企业的投资管理水平,做好特殊情况处理的措施,增强企业的抗风险能力,从而促进我国的房地产市场可持续的发展,为我国的城镇化做出贡献,发挥房地产对我国国民经济、社会效益等方面的影响。本文的研究主要分为五个章节,具体如下：第一章是对本课题的研究意义、国内外研究现状、论文研究方法、论文的创新点等内容进行说明,通过第一章的说明可以了解本文研究方向和研究的主要内容。第二章是对本课题研究所涉及到的理论基础进行研究,包括项目管理理论、房地产项目风险管理理论、项目投资风险研究方法等内容,通过第二章的研究,为后续的论文研究打下理论基础。第三章是对本课题研究的对象,青岛万科小镇(二期)项目的概况进行说明,包括建设用地、资金、定位人群等内容。通过第三章的研究,为后续的项目风险研究提供数据。第四章首先对影响投资风险的因素可能是哪些,做一般性分析,括建设用地风险、资金风险、销售风险等。然后通过敏感分析法对青岛万科小镇(二期)项目存在的风险进行诊断。第五是根据第四章提出的各种风险,在本章提出解决这些风险的策略,使万科集团能够有效的避免存在的风险。
[Abstract]:With the development of our country's economy and society, the rapid development of our real estate market in recent years has gradually become the pillar industry of our economy. In the new central government work planning, urbanization is the most important way to promote the development of our country for a period of time, and the real estate is the most direct way to realize urbanization, so in the future, real estate will continue to develop. Real estate investment is a systematic project. Any problem in any link will lead to the failure of the whole project. The failure of the real estate project can be found everywhere in our country. Therefore, under the background of urbanization, it is very necessary to study the real estate project investment analysis management, through the real estate project analysis, summarizes how to control all kinds of risks, prevent the real estate investment failure to our country economy harm. In this paper, Qingdao Vanke Town (Phase II) as the research object, the project land, project positioning, financial support, project location, project construction and other aspects of risk research, This paper makes a scientific judgment on the risks existing in various stages of real estate investment, probes into how to solve these risks according to the experience of other projects, and summarizes the corresponding countermeasures and suggestions. Through the research of this paper, it provides a basis for real estate companies to judge, to help enterprises improve their risk awareness of investment, and to prevent the phenomenon of bad ending of the project. Strengthening the awareness of risk in investment is the basis for ensuring the development of real estate enterprises, and is conducive to improving the level of investment management of enterprises, doing a good job of handling special cases, and enhancing the ability of enterprises to resist risks. In order to promote the sustainable development of China's real estate market, make contributions to the urbanization of our country, and give play to the impact of real estate on our national economy, social benefits and so on. The research of this paper is divided into five chapters: the first chapter is the research significance of this topic, the domestic and foreign research status, the research methods of the paper, the innovation of the paper, and so on. Through the explanation of the first chapter, we can understand the research direction and main contents of this paper. The second chapter is the research on the theoretical basis of this research, including project management theory, real estate project risk management theory, project investment risk research methods, through the second chapter of the study. Lay a theoretical foundation for the subsequent research. The third chapter is the object of this research, Qingdao Vanke Town (Phase II) project overview, including construction land, funds, location of people and so on. Through the third chapter of the study, for the subsequent project risk research to provide data. The fourth chapter makes a general analysis of the factors that may affect the investment risk, including construction land risk, capital risk, sales risk and so on. Then the risk of Qingdao Vanke Town (Phase II) project is diagnosed by sensitivity analysis method. The fifth is according to the fourth chapter of the various risks, in this chapter put forward solutions to these risks, so that Vanke Group can effectively avoid the existing risks.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.23;F272.3

【参考文献】