内蒙古名苑房地产公司老年地产业务发展战略研究

发布时间：2018-06-12 20:57

本文选题：名苑房地产公司 + 老年地产　；参考：《内蒙古大学》2013年硕士论文

【摘要】：随着中国老龄化进程的快速发展,老龄化问题日益严重。人口老龄化不仅成为中国政府而且也是世界各个国家关注的焦点之一。如何在当前市场经济和社会条件下来提高老年人生活质量,解决好老年人老有所居,老有所医,老有所乐的问题,成为摆在我国各级政府面前的一个重要课题。其中老年人综合住区建设是人口老龄化所面临的迫在眉睫的重要课题。目前,老年综合养老住宅社区成为越来越多老年人养老的选择,也是城市养老体系设施建设重要的组成部分和发展趋势。美丽富饶的巴彦淖尔市地处祖国北部边疆内蒙古自治区西部,紧邻黄河北岸,阴山以南,可以说依山傍水,在这个地理位置开发建设老年综合养老住区有得天独厚的有利条件。而且开发和研究本地区的老年房地产业务不仅是社会发展的必然趋势,也是对西部大开发战略的有力补充。本论文试图通过对内蒙古名苑房地产公司老年地产项目的分析,找出名苑房地产公司开发老年地产业务的发展方向,提出可行措施。本文以战略管理理论为基础,运用PEST、SWOT.STAS等分析方法,对内蒙古名苑房地产公司的老年地产项目的外部环境、产业环境和内部环境进行逐一分析。在综合分析了名苑房地产公司的老年地产项目的优势、劣势、机遇与挑战的基础上,绘制SWOT战略表格,从而提出了该项目发展战略。为保证该项目战略得以顺利实施,本文在最后一部分提出了保障项目实施的具体措施。在征求多方专家和指导老师的同意后,笔者立足本职工作确定了研究对象和研究方法,通过认真查阅相关书籍、文件、国内外相关研究文献、多次深入到巴彦淖尔市、区、旗县进行调查,并到国内老年地产业发展比较成熟的省市考察,最终制定出巴彦淖尔市老年地产项目发展战略,将对该项目的实施具有一定的指导意义。
[Abstract]:With the rapid development of the aging process in China , the aging problem is becoming more and more serious . The aging problem is not only the focus of the Chinese government but also the focus of the world ' s various countries .

Based on the theory of strategic management , this paper analyzes the external environment , industrial environment and internal environment of Real Estate Company in Inner Mongolia . Based on the theory of strategic management , this paper analyzes the external environment , industrial environment and internal environment of Real Estate Company of Inner Mongolia . Based on the comprehensive analysis of the advantages , disadvantages , opportunities and challenges of Real Estate Company in Inner Mongolia , this paper presents the development strategy of the project . In order to ensure the successful implementation of the project strategy , this paper puts forward some concrete measures to guarantee the implementation of the project .

After soliciting the consent of the multi - party experts and the instructor , the author determines the research object and the research method based on the present job . Through careful inspection of the relevant books , documents , the relevant research articles at home and abroad , the author makes a series of deep - depth investigation into the city , district and flag county of Bayannau city , and finally establishes the development strategy of the old real estate project in Bayannau city , which will have certain guiding significance for the implementation of the project .
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F299.23

【参考文献】