当前经济形势下对西宁三田雍泓实业集团公司发展战略的再研究

发布时间：2018-06-26 22:27

本文选题：西宁三田雍泓实业集团公司 + 战略规划　；参考：《上海交通大学》2014年硕士论文

【摘要】：创立于1998年的西宁三田雍泓实业集团公司于1998年创立,前身为西宁三田雍泓实业集团,集团经过近十多年的艰苦创业和顽强拼搏,从无到有、从小到大,产业链也从青海省内不断扩展到了北京、河北香河等地区,逐步发展成为集大型专业市场、房地产开发、图书零售、酒店业、物业管理为一体的初具规模的民营企业集团。集团旗下拥有青海北山寺装饰材料有限公司(北山市场)、青海三田雍泓房地产开发有限公司、青海三田电子科技发展有限公司(胜利路电子市场)、西宁三田书城有限公司、西宁三田世纪广场有限公司、青海三田物业管理有限公司、西宁三田购物小商品城(小桥华联商厦)、青海三田雍泓广告传媒有限公司,在北京、河北香河分别设有北京三田雍泓投资公司、香河三田雍泓房地产开发有限公司和香河三田雍泓大酒店等十一家具有独立法人资格的子公司。从整体来看,集团公司自创立以来运作是较为成功的,但随着中国经济大环境的发展变化,公司所处的商业竞争环境日趋动态性和复杂性,处于经济欠发达地区的西宁三田雍洪实业集团要在激烈的竞争中持续健康发展并取得竞争优势,公司无疑也面临着更为复杂的挑战。一方面,应对当前的总体经济环境,公司应当制定什么样的公司发展战略,如何进一步优化业务组合,合理配置资源以及筹集资金是西宁三田雍泓实业集团公司发展的关键。另一方面,采取什么样的经营运作策略、市场营销策略、人力资源策略,以及如何调整公司的组织结构使其适宜于公司的发展战略,这些都是亟待解决的问题,也正是本论文的研究任务。针对这些问题,本文通过对当前宏观经济、青海省近几年的经济发展情况及政府对西部发展的策略等研究,指出了集团公司在接下来的几年内应该坚持的战略发展方向及相应应该采用的公司经营管理、资本运作等相应制度。
[Abstract]:Founded in 1998, Xining Santian Yonghong Industrial Group Co., Ltd. was founded in 1998, formerly known as Xining Santian Yonghong Industrial Group. After more than a decade of hard work and hard work, the Group has grown from nothing to be. The industrial chain has also been extended from Qinghai Province to Beijing, Hebei and other areas, gradually developing into a large-scale professional market, real estate development, book retail, hotel industry, property management as one of the initial private enterprise group. The group owns Qinghai Beishan Temple Decoration material Co., Ltd. (Beishan Market), Qinghai Santian Yonghong Real Estate Development Co., Ltd., Qinghai Santian Electronic Technology Development Co., Ltd (Shengli Road Electronic Market), Xining Santian Scholesheng Co., Ltd. Xining Santian Century Plaza Co., Ltd., Qinghai Santian property Management Co., Ltd., Xining Santian Shopping Commodity City (Xiaoqiao Hualian Commercial Building), Qinghai Santian Yonghong Advertising Media Co., Ltd, in Beijing, Hebei Xianghe has 11 subsidiaries with independent legal personality, such as Beijing Santian Yonghong Investment Company, Xianghe Santian Yonghong Real Estate Development Co., Ltd and Xianghe Santian Yonghong Hotel. On the whole, the group company has been operating successfully since its founding. However, with the development and change of China's economic environment, the business competition environment in which the group is located has become increasingly dynamic and complex. Xining Santian Yonghong Industrial Group, which is located in the underdeveloped area of economy, is facing more complicated challenges if it wants to develop healthily and gain competitive advantage in the fierce competition. On the one hand, in response to the current overall economic environment, the key to the development of Xining Santian Yonghong Industrial Group is what kind of company development strategy should be formulated, how to further optimize the business combination, how to allocate resources reasonably and how to raise funds. On the other hand, what kind of operation strategy, marketing strategy, human resource strategy, and how to adjust the organizational structure of the company to adapt to the company's development strategy, these are the problems to be solved. It is also the research task of this paper. In view of these problems, this paper studies the current macro-economy, the economic development of Qinghai Province in recent years and the government's strategy for the development of the western region. The paper points out the strategic development direction that the group company should adhere to in the next few years and the corresponding system of management capital operation and so on.
【学位授予单位】：上海交通大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F272;F279.26

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