海阳亚沙会赛事资源的旅游利用研究

发布时间：2018-06-29 15:50

本文选题：海阳 + 亚沙会　；参考：《青岛大学》2013年硕士论文

【摘要】：赛会筹办与旅游互动,是顺应产业融合大背景催生出的新兴体育旅游形式,这种形式揭示了旅游业对赛会经济可持续发展的积极意义。本文以亚沙会赛会资源为研究对象,通过文献回溯,归纳总结前两届亚沙会筹办特征,发现亚沙会与旅游有着密不可分的联系,为选题奠定了基础。赛事资源利用的前提需要分析其旅游利用潜力,赛会资源评估的价值反映了赛会资源旅游利用潜力,也使赛事资源利用的技术路径更具方向性与实用性。此外,探讨适宜的制度设计以保障赛事资源有效利用显得重要且紧迫。本文运用了制度经济学、实地调查法、案例分析法等理论和方法,围绕赛事资源的旅游利用,探求具有普适性的赛事资源旅游资产化转化路径,为赛会经济可持续发展添砖加瓦。主要创新点有：1.从赛事资源分类、确定赛事资源价值、分析利用路径、探讨制度保障等四方而构建赛事资源旅游利用的基础框架。2.引入“平均地价法”,以亚沙赛事资产的投入为起点,借助房地产价格为中介,反映亚沙会后赛会资产的增值。3.赛会资产应根据承办地赛事资源开发的不同阶段进行区别化管理。在开发初期成立度假区管委下属的分公司,细化度假区的旅游开发与管理功能。开发中后期,引入民间资本,实现公司刊的股份制等。
[Abstract]:The interaction between competition preparation and tourism is a new form of sports tourism, which conforms to the background of industry convergence, which reveals the positive significance of tourism to the sustainable development of competition economy. This paper takes the resources of the Asa Club as the research object, summarizes the organizing characteristics of the previous two sessions of the Games through literature review, and finds that the Association has a close relationship with tourism, which lays the foundation for the topic selection. The premise of the utilization of competition resources needs to analyze the potential of tourism utilization. The value of the evaluation of competition resources reflects the potential of tourism utilization of competition resources, and also makes the technical path of the utilization of competition resources more directional and practical. In addition, it is important and urgent to explore appropriate system design to ensure the effective use of competition resources. Based on the theories and methods of institutional economics, field investigation and case analysis, this paper explores the path to the conversion of tourism assets of tournament resources, which is based on the tourism utilization of competition resources. To contribute to the sustainable economic development of the tournament. The main innovation is 1: 1. The basic framework of tourism utilization of tournament resources is constructed from the classification of competition resources, the determination of the value of competition resources, the analysis of utilization path, and the discussion of institutional protection. The introduction of "average land price law", taking the investment of the assets of the Asian sand event as the starting point and the real estate price as the intermediary, reflects the appreciation of the assets after the meeting. The tournament assets shall be managed separately according to the different stages of the resource development of the host events. In the early days of development, set up the subsidiary branch of the resort management committee to refine the tourism development and management functions of the resort. In the middle and later stages of development, private capital was introduced to realize the stock system of the company journal.
【学位授予单位】：青岛大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：G812.2;F592.7

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