A路桥建设公司发展战略研究

发布时间：2018-08-01 13:05

【摘要】：2014年上半年,全国国内生产总值269044亿元,按可比价格计算,同比增长7.4%,GDP增幅持续处于低位。上半年全国建筑业总产值为64900亿元,比上年同期增长15.3%,建筑业房屋建筑施工面积89.14亿平方米,同比增长13.5%,从新签合同额与建筑业总产值的增幅对比来看,从2013年开始,建筑业增幅均回落至20%以下,可见建筑业的高增长时代已渐行渐远。国家经济增速进入7时代,固定资产投资面临一定的不确定性,政府资金的困窘、房地产企业资金链危机让建筑企业的资金能力成为目前阶段最重要的管理能力。个别特级资质企业已经濒临破产,中小型建筑企业面临生存危机,主管部门针对建筑行业的改革在即,建筑业将进入新的发展阶段。本文的研究将结合战略管理相关的理论,充分运用相关行业专家和学者的研究成果和重要思想,以调研、分析、统计等研究方法为基础,探讨建筑施工行业所处的行业环境和发展趋势以及A公司所面临的内外部环境,从企业战略发展的高度,应用SWOT分析法等企业战略管理研究工具进行详细研究,提出适应新形势下A公司发展的战略定位与调整,以及通过具体的战略实施策略来实现发展战略。通过研究,我们认为A公司在未来要紧密依托发展环境,采取专业化和多元化的发展战略,立足传统的路桥建设业务,将其做精做强,同时积极拓展BT业务,实现多元化发展,从而将A公司建设成为发展战略更加清晰,公司治理结构更加合理,经营机制更加适应市场变化,企业内部管理制度更加健全,企业业务结构、资产结构和市场结构更加规范,产业链更加完备且协同发展,装备更加精良,人才结构更加优化,企业更加和谐,员工更加幸福,信息化管理水平更高的现代化企业。
[Abstract]:In the first half of 2014, China's gross domestic product (GDP) was 26.9044 trillion yuan, a year-on-year increase of 7.4 percent at comparable prices. In the first half of the year, the gross output value of the national construction industry was 6.49 trillion yuan, an increase of 15.3than the same period last year. The construction building construction area was 8.914 billion square meters, an increase of 13.5m over the same period last year. Judging from the comparison of the increase of the newly signed contract amount with the gross value of the construction industry, since 2013, Growth in the construction industry fell below 20%, showing that the construction industry's high growth era has gradually gone away. The national economic growth rate enters 7 times, the fixed asset investment faces certain uncertainty, the government capital is embarrassed, the real estate enterprise fund chain crisis makes the construction enterprise's capital ability become the most important management ability at present stage. Individual super qualification enterprises have been on the verge of bankruptcy, small and medium-sized construction enterprises are facing survival crisis, the competent department is about to reform the construction industry, the construction industry will enter a new stage of development. The research in this paper will be based on the research methods such as research, analysis, statistics and so on, combining with the theory of strategic management, making full use of the research results and important ideas of relevant industry experts and scholars. This paper probes into the industry environment and development trend of the construction industry and the internal and external environment faced by company A. From the height of the strategic development of the enterprise, the paper makes a detailed study on the research tools of enterprise strategic management, such as SWOT analysis method, etc. This paper puts forward the strategic orientation and adjustment for the development of company A under the new situation, as well as the realization of the development strategy through the concrete strategy implementation strategy. Through the research, we think A company should rely on the development environment closely in the future, adopt the specialized and diversified development strategy, base on the traditional road and bridge construction business, make it fine and strong, at the same time actively expand BT business, realize the diversification development. As a result, the development strategy of Company A is clearer, the corporate governance structure is more reasonable, the management mechanism is more adaptable to market changes, the internal management system of the enterprise is more perfect, the business structure, asset structure and market structure are more standardized, Modern enterprises with more complete and coordinated development of industrial chain, more sophisticated equipment, more optimized talent structure, more harmonious enterprises, happier employees and higher level of information management.
【学位授予单位】：浙江工业大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F426.92;F272

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