HC房地产公司财务管理战略研究

发布时间：2018-09-09 18:07

【摘要】：财务管理战略具有高度的职能性,对于公司总体战略的形成起到了重要的支撑作用。这种作用的产生缘于企业发展运营的核心部分——公司资金。财务管理战略在资金的增值、投入、收益、分配方面,具有不可估量的重要作用,它可以作为一个公司发展的血液看待。本文运用SWOT企业管理分析方法,以HC房地产集团公司为研究对象,在深入研究其财务管理状况的基础上,提出了有效的财务管理解决方案。我们首先介绍了HC房地产公司的大致情况,其次对HC房地产集团公司的财务管理状况进行了深入细致的分析,找出了HC房地产集团公司财务管理方面存在的一些突出问题。在我们前面研究的基础上,给HC房地产集团公司制定了严格的财务管理目标。为了确保财务管理目标的实现,我们从财务管理环节开始,深入系统地研究了资金流动的每个阶段,结合前面的评估方法,提出了很多启发性意见。首先,本文应用静动结合的方法分析了HC房地产集团公司最近十年的财务数据,主要包括现金、偿还、资产等方面。其次,应用SWOT财务管理分析方法分析了HC房地产集团公司面临的主要环境和挑战,及其竞争优势和劣势,找出了其在财务管理规划上存在的缺陷,在此基础上制定了新的关于筹集资金、使用资金和回流资金的中长期规划。再次,为了提高HC房地产集团公司的市场竞争优势,本文通过新的财务评估方法,对HC公司的财务状况进行客观仔细分析之后,结合行业水平着重探讨HC公司财务管理规划的实施办法。最后,在结合前人理论的基础上对本文研究成果进行了归总,同时对行业远景提出了切合实际的期待。
[Abstract]:The financial management strategy is highly functional and plays an important supporting role in the formation of the company's overall strategy. This role comes from the core part of enterprise development and operation-corporate capital. The strategy of financial management plays an inestimable role in the increment, investment, income and distribution of funds, and it can be regarded as the blood of a company's development. In this paper, using the SWOT enterprise management analysis method, taking HC Real Estate Group Company as the research object, on the basis of the in-depth study of its financial management situation, this paper puts forward an effective financial management solution. Firstly, we introduce the general situation of HC real estate company, and then analyze the financial management situation of HC real estate group company deeply and meticulously, and find out some outstanding problems in the financial management of HC real estate group company. On the basis of our previous research, HC real estate group has formulated strict financial management objectives. In order to ensure the realization of the goal of financial management, we have deeply and systematically studied each stage of financial flow from the aspect of financial management, and put forward a lot of enlightening suggestions combined with the previous evaluation methods. Firstly, this paper analyzes the financial data of HC Real Estate Group Company in the last ten years by using the method of static and dynamic combination, mainly including cash, repayment, assets and so on. Secondly, using the SWOT financial management analysis method, this paper analyzes the main environment and challenges faced by HC real estate group company, its competitive advantages and disadvantages, and finds out the defects in its financial management planning. On this basis, a new medium-and-long-term plan for raising funds, using funds and returning funds has been formulated. Thirdly, in order to improve the market competitive advantage of HC Real Estate Group Company, this paper analyzes the financial situation of HC Company through a new financial evaluation method. Combined with the industry level, the implementation of financial management planning of HC company is discussed. Finally, based on the previous theories, the research results of this paper are summarized, and the practical expectation of the industry prospect is put forward.
【学位授予单位】：西南石油大学
【学位级别】：硕士
【学位授予年份】：2014
【分类号】：F299.233.42

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