南通尚海城房地产项目营销策略研究
发布时间：2018-10-11 18:54
【摘要】：我国房地产市场经过多年的发展和完善,正逐步走向规范的道路,从市场格局来看,也逐渐呈现出从“卖方市场”向“买方市场”的转变,为了适应这种转变,各个房地产开发商也逐渐重视研究“买方市场”,从而制定相应的营销策略,以吸引和占据市场。由此可见,房地产市场营销逐渐成为影响房地产企业销售的重要环节。 本文通过对南通市消费者的购房需求调查,了解不同购房人群的购房目的、购房时间、对房屋的周边设施的要求等基本情况,然后将调查的数据进行统计分析,制定相应的房地产营销策略,从而尽可能满足消费者需求。本研究的意义在于：在准确了解消费者需求的基础上,能保证企业准确决策,增强房地产开发项目竞争能力,整合房地产项目资源,避免项目运作出现偏差。
[Abstract]:After years of development and perfection, the real estate market of our country is gradually moving towards the standard road. From the market pattern, it also gradually presents the transformation from "seller's market" to "buyer's market", in order to adapt to this kind of change. Various real estate developers also pay attention to the study of "buyer's market", so as to formulate corresponding marketing strategies to attract and occupy the market. Thus, the real estate marketing has gradually become an important link affecting the sales of real estate enterprises. Through the investigation of the demand of the consumers in Nantong City, this paper finds out the basic situation of the different buyers, such as the purpose of the purchase, the time of the purchase, the requirement of the peripheral facilities of the house and so on, and then carries on the statistical analysis to the data of the survey. Formulate the corresponding real estate marketing strategy to meet the needs of consumers as much as possible. The significance of this study lies in: on the basis of accurate understanding of consumer demand, the enterprise can make accurate decisions, strengthen the competitiveness of real estate development projects, integrate real estate project resources, and avoid deviation in project operation.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F299.233.4
本文编号：2264888
[Abstract]:After years of development and perfection, the real estate market of our country is gradually moving towards the standard road. From the market pattern, it also gradually presents the transformation from "seller's market" to "buyer's market", in order to adapt to this kind of change. Various real estate developers also pay attention to the study of "buyer's market", so as to formulate corresponding marketing strategies to attract and occupy the market. Thus, the real estate marketing has gradually become an important link affecting the sales of real estate enterprises. Through the investigation of the demand of the consumers in Nantong City, this paper finds out the basic situation of the different buyers, such as the purpose of the purchase, the time of the purchase, the requirement of the peripheral facilities of the house and so on, and then carries on the statistical analysis to the data of the survey. Formulate the corresponding real estate marketing strategy to meet the needs of consumers as much as possible. The significance of this study lies in: on the basis of accurate understanding of consumer demand, the enterprise can make accurate decisions, strengthen the competitiveness of real estate development projects, integrate real estate project resources, and avoid deviation in project operation.
【学位授予单位】：南京理工大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F274;F299.233.4
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