GC集团并购HQ集团案例研究

发布时间：2019-02-18 21:57

【摘要】：企业并购是资源配置的一种重要方式，也是企业实现快速发展的重要手段。虽然GC集团主业房地产开发面临良好的战略发展机遇，，但也受到各方面的资源瓶颈约束，且具有极大的风险性和不稳定性。因而对于GC集团而言，通过企业并购来获取关键资源、拓展融资渠道和实现多元化经营，进而实现其战略规划目标非常必要。作为股份制企业，HQ集团产权制度改革彻底，内控制度完善，战略资源丰富，市场前景广阔。从GC集团角度看，并购HQ集团符合GC集团的战略发展布局，如果并购成功，可以降低企业经营风险、获得优质利润源头、获得土地稀缺资源、获得物流运营平台，并购经济可行。股权收购的本质是股权转让，GC集团的并购工作主要集中在可行性调研、价格谈判和签订并落实并购协议三个关键环节上。在整个并购过程中， GC集团认真分析评估了此次股权收购活动中可能存在的风险，并制定和采取了一系列有效的应对措施。对HQ集团的并购，GC集团一是并购目的明确，行动计划周密；二是定价公平合理，支付便捷实际；三是价值取向明确，思维角度多赢；四是整合工作及时，沟通工作到位。从结果看，由于GC集团对并购战略、并购策略及操作办法的正确应用，本次并购非常成功，实现了并购方GC集团与目标企业HQ集团的双赢。本文采用案例研究法，深入分析GC集团并购HQ集团的决策逻辑和实施过程后，总结成功经验。本文的案例研究，其创新意义在于：基于并购实践，致力于将抽象理论具体化，从实际案例得出启示和反思。因此，与一般性的学术研究论文不同，本文的应用研究具有较强的现实意义，可供同类型企业并购参考和借鉴。
[Abstract]:M & A is not only an important way to allocate resources, but also an important means to achieve rapid development. Although GC Group's main real estate development faces good strategic development opportunities, it is also constrained by various resource bottlenecks, and has great risk and instability. Therefore, it is necessary for GC Group to acquire key resources, expand financing channels and realize diversified management through enterprise merger and acquisition, and then realize its strategic planning goal. As a joint-stock enterprise, the property right system of HQ Group is reformed thoroughly, the internal control system is perfect, the strategic resources are abundant, and the market prospect is wide. From the point of view of GC Group, the M & A of HQ Group accords with the strategic development layout of GC Group. If M & A is successful, it can reduce the risk of enterprise management, obtain the source of high quality profit, obtain scarce land resources, and obtain the platform of logistics operation. M & A economy is feasible. The essence of equity acquisition is equity transfer. The M & A work of GC Group mainly focuses on three key links: feasibility investigation, price negotiation and signing and implementation of M & A agreement. In the whole process of M & A, GC Group carefully analyzed and evaluated the possible risks in the acquisition, and formulated and adopted a series of effective countermeasures. For the M & A of HQ Group, GC Group has clear purpose and plan of action; second, pricing is fair and reasonable, payment is convenient and practical; third, value orientation is clear, thinking angle is more win; fourth, integration work is timely and communication work is in place. From the result, due to the correct application of M & A strategy, M & A strategy and operation methods of GC Group, the M & A has been very successful, which has realized the win-win situation between the GC Group and the target enterprise HQ Group. This paper adopts the case study method to analyze deeply the decision logic and implementation process of the merger and acquisition of HQ Group by GC Group, and sums up the successful experience. The innovative significance of the case study of this paper lies in: based on the practice of M & A, it is committed to concretize the abstract theory and draw inspiration and reflection from the actual cases. Therefore, different from the general academic research papers, the applied research of this paper has strong practical significance, which can be used for reference and reference for the same type of enterprise merger and acquisition.
【学位授予单位】：南华大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F271

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