锡林郭勒盟德克隆商贸有限公司商业地产发展战略研究

发布时间：2019-06-03 22:08

【摘要】：近年来,大型综合购物中心已经迅速成为不少城市商业零售市场的主力军,而传统的商业物业已经很难满足它们对硬件和软件的要求,这给房地产行业留下了巨大的市场空白,于是融合传统流通业与地产业的商业地产企业就应运而生。本文以锡林郭勒盟德克隆商贸有限公司的商业地产的发展历程为研究的基础,从国内外商业地产发展模式对比开始,相继对锡林郭勒盟德克隆商贸有限公司商业地产发展的历程发展模式做出系统描述,并对锡林郭勒盟德克隆商贸有限公司的所开发的项目作了详细的分析和描述；对目前中国商业地产所面临的机遇与挑战作了详细的分析,在对锡林郭勒盟德克隆商贸有限公司商业地产发展模式与趋势分析中,从宏观判断,到土地供应情况、价格、再到商业、商圈到消费者逐一分析,借助国内外商业地产购物中心理论等,以实际工作经验为参考,参照近年购物中心项目的开发情况,分析适合锡林郭勒盟德克隆商贸有限公司商业地产的发展模式,结合其发展轨迹与实际商业地产开发中的商业大环境。改造等影响等因素作出对未来锡林浩特市商业地产发展趋势的预测,同时,针对锡林郭勒盟德克隆商贸有限公司存在的问题,提出了解决的对策。
[Abstract]:In recent years, large-scale integrated shopping malls have rapidly become the main force in many urban commercial retail markets, and traditional commercial properties have been difficult to meet their requirements for hardware and software, which has left a huge market gap for the real estate industry. Therefore, the commercial real estate enterprises that combine the traditional circulation industry and the real estate industry emerge as the times require. Based on the development process of commercial real estate in Xilingol League Decone Trading Co., Ltd., this paper begins with the comparison of commercial real estate development models at home and abroad. One after another, the development mode of commercial real estate in Xilingol League Decone Trading Co., Ltd. is systematically described, and the projects developed by Xilingol League Decone Trading Co., Ltd are analyzed and described in detail. This paper makes a detailed analysis of the opportunities and challenges faced by China's commercial real estate at present. In the analysis of the development model and trend of commercial real estate in Xilingol League Decone Trading Co., Ltd., from macro judgment to land supply and price, Then to commerce, business circle to consumer analysis one by one, with the help of domestic and foreign commercial real estate shopping center theory, taking the actual work experience as a reference, referring to the development of shopping center projects in recent years, This paper analyzes the development mode of commercial real estate in Xilingol League Decone Trading Co., Ltd., combined with its development track and the commercial environment in the actual commercial real estate development. The influence factors such as transformation are made to predict the development trend of commercial real estate in Xilinhot City in the future. at the same time, in view of the problems existing in Xilingol League Decon Trading Co., Ltd., the countermeasures are put forward.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F721;F299.23

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