威海市文登区健康产业发展战略研究

发布时间：2018-01-05 13:24

本文关键词：威海市文登区健康产业发展战略研究　出处：《山东财经大学》2015年硕士论文　论文类型：学位论文

【摘要】：健康产业绿色、健康、可持续,是举世瞩目的朝阳产业,被国际经济学界公认为市场前景广阔的“兆亿级产业”和继IT之后的“财富第五波”,也被联合国工业规划认定为二十一世纪先进产业代表。随着社会经济发展水平不断提高,人们开始对健康问题投以广泛关注,健康关注不仅限于看病就医方面,同时对疾病的预防也越来越重视,与之相对应的健康管理、营养保健、健身休闲、旅游度假等产业也快速崛起,健康产业也迎来了快速发展的阶段,成为许多地方带动经济发展的支柱产业。文登地处山东半岛东部,环境优美,气候宜人,区位优越、交通发达,历史悠久,文化灿烂,拥有发展健康产业的良好条件和产业基础,是中国温泉之都、中国长寿之乡、中国最美养生栖居地、国际滨海养生之都,发展健康产业有着得天独厚的条件。本文在深入研究国内外健康产业发展情况的基础上,全面分析了与健康产业发展相关的产业发展理论、战略管理理论和SWOT分析理论,并对国内外健康产业发展经验进行了深入的研究。通过SWOT分析法,对文登发展健康产业的优势、劣势、机会、威胁进行了分析,通过分析发现,文登发展健康产业有着得天独厚的优势和条件,但也存在一些制约因素。针对分析发现的问题,结合文登实际,本文在系统阐述了文登健康产业发展的对策措施,分别对健康产业发展的思路、目标、重点及保障措施进行了系统阐述,为文登健康产业的发展指明了方向。
[Abstract]:The health industry is green, healthy and sustainable. It is a sunrise industry that attracts worldwide attention. It is recognized by the international economic circles as the "megabyte industry" with broad market prospects and the "5th wave of wealth" after IT. United Nations Industrial Planning is also recognized as the representative of advanced industries in 21th century. With the continuous improvement of the level of social and economic development, people began to pay extensive attention to health issues, health care is not limited to medical treatment. At the same time, more and more attention has been paid to the prevention of diseases. The corresponding industries such as health management, nutrition and health care, fitness and leisure, tourism and vacation have also risen rapidly, and the health industry has ushered in a stage of rapid development. Wendeng is located in the eastern part of Shandong Peninsula, with beautiful environment, pleasant climate, superior location, developed transportation, long history and splendid culture. Has the good condition and the industrial foundation to develop the health industry, is the Chinese hot spring capital, the Chinese longevity hometown, China's most beautiful living place, the international littoral health city. The development of health industry has unique conditions. Based on the in-depth study of the development of health industry at home and abroad, this paper comprehensively analyzes the theory of industrial development related to the development of health industry. Strategic management theory and SWOT analysis theory, and the domestic and foreign health industry development experience in-depth study. Through SWOT analysis, the development of health industry Wendeng strengths, weaknesses, opportunities. Through the analysis of the threats, it is found that Wenten has unique advantages and conditions for the development of health industry, but there are also some restrictive factors. In view of the problems found in the analysis, Wenten combines the reality of Wenten. In this paper, the countermeasures and measures for the development of Wenden health industry are systematically expounded, and the ideas, objectives, emphases and safeguard measures for the development of health industry are expounded respectively, which points out the direction for the development of Wenten health industry.
【学位授予单位】：山东财经大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F719

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