BS工业清洗服务公司市场营销策略研究

发布时间：2018-02-10 01:06

本文关键词： 工业清洗服务市场营销策略服务差异化　出处：《中国海洋大学》2012年硕士论文　论文类型：学位论文

【摘要】：随着市场增量的放缓和竞争加剧,清洗技术服务供大于求的局面逐步形成。对BS工业清洗服务公司来说,毛利率不断降低、同业价格竞争、利润率下降,都为企业带来了变革的压力。毫无疑问,企业经营管理理论是指导企业创新的依据,对企业现有管理方式和市场营销策略的研究、改进,不断消化新技术、做强老市场、开拓新市场,才能解决企业面临的种种问题,寻求新的利润和发展空间。本文运用所学市场营销理论知识,通过对BS工业清洗服务公司所处市场风险和环境进行分析,结合企业在市场营销中存在的主要问题,提出改进方法,制定全新的市场经营战略。运用本人多年技术服务经验并结合企业特点,对BS工业清洗服务公司的市场营销策略进行细化,通过对公司组织结构、营销战略和激励政策等方面入手,制定实施策略的保障体系。为BS工业清洗服务公司的未来发展提供有价值的参考,尽微薄之力。
[Abstract]:As the market growth slows down and competition intensifies, the supply of cleaning technology services exceeds demand. For BS Industrial cleaning Services, the gross profit margin is constantly decreasing, the same industry price competition, and the profit margin falling. There is no doubt that the theory of business management is the basis for guiding the innovation of enterprises. The research on the existing management methods and marketing strategies of enterprises, improving, constantly digesting new technologies, and strengthening the old market, Only by opening up new market can we solve all kinds of problems faced by enterprises and seek new profit and development space. Based on the knowledge of marketing theory, this paper analyzes the market risk and environment of BS Industrial cleaning Service Company, and puts forward the improvement method combining with the main problems existing in the marketing of enterprises. Make a new marketing strategy. Use my many years of technical service experience and the characteristics of the enterprise to refine the marketing strategy of BS Industrial cleaning Service Company, through the organizational structure of the company, In the aspects of marketing strategy and incentive policy, the guarantee system of the implementation strategy is established to provide valuable reference for the future development of BS Industrial cleaning Service Company.
【学位授予单位】：中国海洋大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719;F274

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