服务业市场研究活动执行品质对服务创新的影响研究

发布时间：2018-03-29 21:25

本文选题：服务业企业　切入点：市场研究活动执行品质　出处：《研究与发展管理》2013年02期

【摘要】：学者们在研究市场研究活动执行品质对产品(或服务)创新的影响时出现了分歧,为了找出分歧的原因,本研究在文献综述的基础上尝试将渐进式服务创新划分为以技术为基础和以市场为基础的渐进式服务创新,将突破式服务创新也划分为以技术为基础和以市场为基础的突破式服务创新,并构建了市场研究活动执行品质对服务创新的作用模型.本研究以国内266家服务业企业为样本,对模型进行实证检验.研究发现:市场研究活动执行品质对以技术为基础的渐进式服务创新和以技术为基础的突破式服务创新有正向的显著影响,同时,知识整合机制在其间发挥着调节效应;而市场研究活动执行品质对以市场为基础的渐进式服务创新和以市场为基础的突破式服务创新的正向影响不显著.本研究为解决市场研究活动执行品质对服务创新影响研究的分歧提供了新的途径和有益的探索.
[Abstract]:In order to find out the reasons for the differences in the study of the impact of the quality of market research activities on product (or service) innovation, Based on the literature review, this study attempts to divide incremental service innovation into technology-based and market-based incremental service innovation. The breakthrough service innovation is divided into technology-based and market-based service innovation, and the model of the effect of market research performance quality on service innovation is constructed. This study takes 266 domestic service enterprises as a sample. The empirical test of the model shows that the performance quality of market research activities has a positive and significant impact on technology-based incremental service innovation and technology-based breakthrough service innovation, and at the same time, The mechanism of knowledge integration plays a regulating role in the process; However, the positive effect of executive quality of market research activities on progressive service innovation based on market and breakthrough service innovation based on market is not significant. This study aims to solve the problem of service creation caused by executive quality of market research activities. The differences in the study of new impacts provide a new approach and useful exploration.
【作者单位】：武汉工程大学管理学院;
【基金】：湖北省教育厅科学研究计划重点项目“湖北省服务企业低碳营销创新方式及对策研究”(D20121502) 武汉工程大学管理学院科研培育项目“市场研究活动执行品质对营销创新的作用机理研究”(GYPY11002)
【分类号】：F719;F224

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