服务型制造企业竞争优势获取路径研究
发布时间：2018-08-06 09:15
【摘要】：服务与制造的互相融合以及先进制造模式不断出现，对生产的产业模式及组织形态提出了较高的要求。在这一大背景下，全新的制造模式—服务型制造应运而生。新制造模式的出现丰富了制造模式的内涵，也促使企业竞争模式的改变与进化。 目前，对于竞争模式的研究出发点和提出的增强企业竞争优势的战略各不相同，但多数学者都赞同一个类似的观点：服务型制造的出现为制造业的发展提供了良好的契机，制造企业急需改变固守在受支配的价值链低端环节的现状，必须通过选择符合行业的战略制定出相应的途径来增强自身的竞争力，达到向高附加值环节转变的目的。然而，有关竞争战略并没有提出具体的途径，只提出制造企业的一个总体转变目标，缺乏增强自身产品竞争优势的可操作性的具体的措施。本文的研究工作主要是从三个方面展开：第一，总结服务型制造的理论基础，界定服务型理论体系及其特征。在回顾传统的竞争战略理论基础上，总结服务型制造对制造业企业的竞争优势的影响，并提出竞争优势获取来源。第二，论述服务型制造企业差异化优势形成机理。从服务型制造企业产出角度说明如何获取差异化，并利用圆环模型来解释获得差异化优势的机理。其次，从服务型制造体系供应链与传统供应链体系的对比中阐述服务型制造的差异化优势。第三，论述服务型制造企业低成本优势形成机理，利用冲突模型解释企业有动力通过实施服务型制造面对成本压力；从PSS、价值链两个角度分析服务型制造模式如何实现低成本优势，，并提出具体实现的途径，并对服务型制造企业低成本优势形成做理论解释。 通过以上三个方面的研究，采用理论分析和案例研究相结合的方法研究服务型制造企业获取竞争优势的机理并寻找解决措施和途径，为想要转型或正在转型成为服务型制造的企业提供一些值得借鉴的经验和方法。
[Abstract]:The integration of service and manufacturing, and the emergence of advanced manufacturing mode, put forward higher requirements for the industrial model and organizational form of production. In this context, a new manufacturing model-service manufacturing emerged as the times require. The appearance of new manufacturing mode enriches the connotation of manufacturing mode and promotes the change and evolution of enterprise competition mode. At present, the research starting point and the strategy of enhancing the competitive advantage of enterprises are different, but most scholars agree with a similar view: the emergence of service-oriented manufacturing provides a good opportunity for the development of manufacturing industry. It is urgent for manufacturing enterprises to change the current situation of sticking to the low end of the value chain which is dominated by them. They must make a corresponding way to strengthen their competitiveness by choosing the strategy in line with the industry so as to achieve the purpose of transforming to the high value-added link. However, there is no specific approach to the competition strategy, only a general transformation goal of manufacturing enterprises, and no specific measures to enhance the operability of their own products' competitive advantage. The research work of this paper is mainly carried out from three aspects: first, summarize the theoretical basis of service-oriented manufacturing, define the service-oriented theory system and its characteristics. On the basis of reviewing the traditional theory of competitive strategy, this paper summarizes the influence of service-oriented manufacturing on the competitive advantage of manufacturing enterprises, and puts forward the source of obtaining competitive advantage. Second, the paper discusses the formation mechanism of differentiated advantages of service manufacturing enterprises. From the point of view of the output of service-oriented manufacturing enterprises, this paper explains how to obtain the differentiation, and explains the mechanism of obtaining the advantage of differentiation by using the ring model. Secondly, from the comparison between the supply chain and the traditional supply chain system, the difference advantage of the service manufacturing system is expounded. Thirdly, the forming mechanism of low cost advantage of service manufacturing enterprises is discussed, and the conflict model is used to explain the power of enterprises to face the cost pressure through the implementation of service manufacturing. From two angles of PSS and value chain, this paper analyzes how to realize the low cost advantage in the service manufacturing mode, and puts forward the specific way to realize it, and explains the formation of the low cost advantage in the service manufacturing enterprise. Through the above three aspects of research, using the method of theoretical analysis and case study to study the mechanism of service-oriented manufacturing enterprises to gain competitive advantage, and to find solutions and ways. It provides some experience and methods for enterprises that want to transform or are transforming into service manufacturing.
【学位授予单位】：沈阳工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719;F416
本文编号：2167258
[Abstract]:The integration of service and manufacturing, and the emergence of advanced manufacturing mode, put forward higher requirements for the industrial model and organizational form of production. In this context, a new manufacturing model-service manufacturing emerged as the times require. The appearance of new manufacturing mode enriches the connotation of manufacturing mode and promotes the change and evolution of enterprise competition mode. At present, the research starting point and the strategy of enhancing the competitive advantage of enterprises are different, but most scholars agree with a similar view: the emergence of service-oriented manufacturing provides a good opportunity for the development of manufacturing industry. It is urgent for manufacturing enterprises to change the current situation of sticking to the low end of the value chain which is dominated by them. They must make a corresponding way to strengthen their competitiveness by choosing the strategy in line with the industry so as to achieve the purpose of transforming to the high value-added link. However, there is no specific approach to the competition strategy, only a general transformation goal of manufacturing enterprises, and no specific measures to enhance the operability of their own products' competitive advantage. The research work of this paper is mainly carried out from three aspects: first, summarize the theoretical basis of service-oriented manufacturing, define the service-oriented theory system and its characteristics. On the basis of reviewing the traditional theory of competitive strategy, this paper summarizes the influence of service-oriented manufacturing on the competitive advantage of manufacturing enterprises, and puts forward the source of obtaining competitive advantage. Second, the paper discusses the formation mechanism of differentiated advantages of service manufacturing enterprises. From the point of view of the output of service-oriented manufacturing enterprises, this paper explains how to obtain the differentiation, and explains the mechanism of obtaining the advantage of differentiation by using the ring model. Secondly, from the comparison between the supply chain and the traditional supply chain system, the difference advantage of the service manufacturing system is expounded. Thirdly, the forming mechanism of low cost advantage of service manufacturing enterprises is discussed, and the conflict model is used to explain the power of enterprises to face the cost pressure through the implementation of service manufacturing. From two angles of PSS and value chain, this paper analyzes how to realize the low cost advantage in the service manufacturing mode, and puts forward the specific way to realize it, and explains the formation of the low cost advantage in the service manufacturing enterprise. Through the above three aspects of research, using the method of theoretical analysis and case study to study the mechanism of service-oriented manufacturing enterprises to gain competitive advantage, and to find solutions and ways. It provides some experience and methods for enterprises that want to transform or are transforming into service manufacturing.
【学位授予单位】：沈阳工业大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F719;F416
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