泰国大型商务酒店营销策略研究
发布时间：2019-06-10 10:01
【摘要】：泰国是一个以旅游业闻名世界的国家,而酒店作为旅游产业中举足轻重的一部分,也成为了研究泰国经济的一个热门课题。酒店业作为泰国发展最快的行业之一,每年给泰国创造数百万美元的利润。但在市场经济中,泰国的酒店业也面临着寻找客户、提高竞争力、克服国内外政治、经济等一系列因素的压力。在开发新的客户和改进旧的服务手段上,泰国大型商务酒店的大多数专业人士越来越重重重视市场营销策略组合。这是酒店从业人员迅速适应新环境的需要,更多地对消费者的利益和偏好进行关注和总结。如果在旅游费用方面进行对比,那么泰国旅游的费用会比较低,并且会受到很优良的服务,特别是在高品质的泰国酒店,对比其他东盟国家的房费低,且服务方面做得更为到位和有经验。由此预计今后将有越来越多游客从东盟和其他地区和国家到泰国来旅游。所以本文希望通过对泰国大型商务酒店的分析,进一步找出泰国大型商务酒店目前还存在的问题、发生的原因,进而提出解决这些问题的相关策略的建议,以便泰国大型商务酒店能更好地满足国外游客的需求。本文旨在研究泰国大型商务酒店营销策略存在的问题,并对商务酒店的营销组合策略提出建议和意见。希望本文对商务酒店的营销有一定的借鉴与指导作用。
[Abstract]:Thailand is a world-famous country for tourism, and hotel, as an important part of the tourism industry, has also become a hot topic in the study of Thai economy. As one of the fastest-growing industries in Thailand, the hotel industry generates millions of dollars a year in profits for Thailand. However, in the market economy, Thailand's hotel industry is also facing the pressure of looking for customers, improving competitiveness, overcoming a series of domestic and foreign political, economic and other factors. In developing new customers and improving old services, most professionals at The Business Inn in Thailand pay more and more attention to marketing strategy combinations. This is the hotel practitioners quickly adapt to the needs of the new environment, more attention and summary of consumer interests and preferences. If the cost of tourism is compared, the cost of tourism in Thailand will be relatively low and will be well served, especially in high-quality Thai hotels, which are lower than those in other ASEAN countries. And the service aspect is done more in place and has the experience. It is expected that more and more tourists will visit Thailand from ASEAN and other regions and countries in the future. Therefore, through the analysis of the large The Business Inn of Thailand, this paper further finds out the existing problems and the causes of the large The Business Inn in Thailand, and then puts forward some suggestions for solving these problems. So that the large The Business Inn of Thailand can better meet the needs of foreign tourists. The purpose of this paper is to study the problems existing in the marketing strategy of The Business Inn in Thailand, and to put forward some suggestions and suggestions on the marketing combination strategy of The Business Inn. It is hoped that this paper can be used for reference and guidance to the marketing of The Business Inn.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F719.2;F274
本文编号：2496378
[Abstract]:Thailand is a world-famous country for tourism, and hotel, as an important part of the tourism industry, has also become a hot topic in the study of Thai economy. As one of the fastest-growing industries in Thailand, the hotel industry generates millions of dollars a year in profits for Thailand. However, in the market economy, Thailand's hotel industry is also facing the pressure of looking for customers, improving competitiveness, overcoming a series of domestic and foreign political, economic and other factors. In developing new customers and improving old services, most professionals at The Business Inn in Thailand pay more and more attention to marketing strategy combinations. This is the hotel practitioners quickly adapt to the needs of the new environment, more attention and summary of consumer interests and preferences. If the cost of tourism is compared, the cost of tourism in Thailand will be relatively low and will be well served, especially in high-quality Thai hotels, which are lower than those in other ASEAN countries. And the service aspect is done more in place and has the experience. It is expected that more and more tourists will visit Thailand from ASEAN and other regions and countries in the future. Therefore, through the analysis of the large The Business Inn of Thailand, this paper further finds out the existing problems and the causes of the large The Business Inn in Thailand, and then puts forward some suggestions for solving these problems. So that the large The Business Inn of Thailand can better meet the needs of foreign tourists. The purpose of this paper is to study the problems existing in the marketing strategy of The Business Inn in Thailand, and to put forward some suggestions and suggestions on the marketing combination strategy of The Business Inn. It is hoped that this paper can be used for reference and guidance to the marketing of The Business Inn.
【学位授予单位】：黑龙江大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F719.2;F274
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