基于物流视角的家电销售企业门店选址与内部布局优化研究

发布时间：2018-02-02 05:38

本文关键词： 物流功能演化门店内部布局优化选址方法优化　出处：《成都理工大学》2015年硕士论文　论文类型：学位论文

【摘要】：我国是家电产品生产与消费大国,家电销售企业门店在市场中占据重要地位。一般情况下,家电的消费活动通常在家电销售企业的门店中进行传统的线下交易模式,大型家电销售企业例如苏宁、国美。但是最初门店成立与运营的时期电子商务尚未形成规模,两者相对独立,在电子商务大行其道的今天两者并未有很好的互助与共赢,反而是电子商务时代的来临给传统门店带来了较大的冲击,使其在市场中继续运营十分困难。传统门店的功能定位在电子商务环境下一方面会造成企业利益的损失,另一方面也是对社会资源的一种浪费,总体来说门店在市场中的地位面临巨大挑战。随着我国电子商务的发展日趋成熟,线上产品的丰富以及交易诚信度的提高,传统家电销售企业利用自身优势进入电子商务领域成为家电销售行业的重要趋势。在电子商务环境下,家电销售企业门店的功能发生了怎样的演化,连接企业与市场之间的门店的物流功能演化具有怎样的战略意义等等问题成为家电销售企业发展的重点研究对象。本文将家电销售企业门店作为研究对象,总结起来主要在以下几方面做了一些工作：1.通过分析研究,总结了门店功能演化的规律,包括：销售弱化、服务多元化、数据利用深化等趋势以及各功能与门店物流功能演化的关系；通过分析物流功能演化的基础、动力、助力以及导向,得出物流功能演化的实质与形式；最后综合确定门店物流功能演化对门店未来发展的重要性。2.在确定门店物流功能的重要性的基础上,讨论得出对门店的内部布局结构进行优化的具体流程,并以苏宁华阳正西店为例,体现优化设计并附以概念设计图。3.分析家电销售企业物流发展的趋势,结合门店物流功能的重要性,在原有门店选址方法的基础上进行优化,加入物流需求评价元素,使门店选址的原则与方法更加科学,也让门店在企业物流网络中扮演重要角色。
[Abstract]:China is a large country in the production and consumption of household appliances, and the stores of household appliances sales enterprises occupy an important position in the market. In general, the consumption activities of household appliances usually carry out the traditional offline trading mode in the stores of the household appliances sales enterprises. Large home appliance sales enterprises such as SUNING and Gome. But the initial period when stores were established and operated, e-commerce has not yet formed a scale, and the two are relatively independent. Today, when e-commerce is popular, both of them do not have very good mutual assistance and win-win results. On the contrary, the advent of the electronic commerce era has brought great impact to the traditional stores, which makes it very difficult to continue to operate in the market. On the one hand, the function orientation of the traditional stores in the electronic commerce environment will result in the loss of the interests of the enterprises. On the other hand, it is also a waste of social resources. In general, the status of stores in the market is facing a huge challenge. It has become an important trend for traditional home appliance sales enterprises to enter the field of electronic commerce by taking advantage of their own advantages. Under the environment of electronic commerce, what kind of evolution has taken place in the functions of the stores of home appliance sales enterprises? The strategic significance of the logistics function evolution between the enterprise and the market has become a key research object for the development of the household appliance sales enterprises. In summary, we mainly do some work in the following aspects: 1.Through analyzing and studying, we summarize the law of the evolution of store function, including the weakening of sales, the diversification of service, The relationship between each function and the evolvement of logistics function of store is analyzed, and the essence and form of the evolution of logistics function are obtained by analyzing the basis, power, power and guidance of the evolvement of logistics function, such as the deepening of data utilization and the relationship between each function and the evolvement of logistics function. Finally, the importance of the evolution of store logistics function to the future development of stores is determined. On the basis of determining the importance of store logistics function, the concrete process of optimizing the internal layout structure of stores is discussed. And take SUNING Huayang Zhengxi store as an example, reflect the optimization design and attach to the concept design diagram .3. analyze the trend of the logistics development of the household appliance sales enterprises, combine the importance of the store logistics function, and optimize the original store location method based on the original store location method. Adding logistics demand evaluation elements makes the principles and methods of store location more scientific, and also allows stores to play an important role in the enterprise logistics network.
【学位授予单位】：成都理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：F426.6;F252

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