基于联合分析法的可追溯牛奶偏好研究:来自北京市的证据

发布时间：2018-05-06 04:03

本文选题：消费者偏好 + 可追溯牛奶　；参考：《消费经济》2016年05期

【摘要】：本文以北京市315位消费者为样本,运用联合分析法探讨消费者对不同属性可追溯牛奶的偏好程度。结果表明:可追溯牛奶四种属性的重要程度依次为追溯平台、信息查询方式、可追溯信息和产品价格;手机二维码的查询方式具有很高的推广价值,消费者更加关注可追溯牛奶加工和销售环节的可追溯信息;消费者对可追溯牛奶的偏好具有显著的异质性,可将其分成平台偏好型和综合偏好型两类;消费者对信息追溯平台的敏感度较高,而牛奶的产品价格并非决定其购买决策的关键因素。据此,本文提出相应的政策建议。
[Abstract]:In this paper, 315 consumers in Beijing were selected to study the degree of preference of milk with different attributes by combined analysis. The results show that the important degree of the four attributes of traceable milk is the tracing platform, the information query mode, the traceability information and the product price, the inquiry method of the mobile phone QR code has the very high popularizing value, Consumers pay more attention to traceability information in processing and selling of traceable milk, and consumers' preference for traceability milk is heterogeneity, which can be divided into two types: platform preference and comprehensive preference. Consumers are more sensitive to information traceability platforms, and the price of milk products is not a key factor in their purchasing decisions. Accordingly, this article puts forward the corresponding policy suggestion.
【作者单位】：中国人民大学农业与农村发展学院;
【基金】：教育部科技发展中心博士点基金项目(20130004110001) 农产品质量安全监管专项(风险评估)(2016K20276) 农业部农产品质量安全监督(风险评估)项目(GX2015-1009(Y)
【分类号】：F203

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