批评话语分析视角下中美房地产广告文本的对比研究
发布时间：2023-11-11 17:24
近年来,房产业疯狂崛起,已然成为了各国经济繁荣的强劲动力。在中国,越来越多的房地产广告出版,而在美国,房地产广告也常见于各种媒体。报纸上的房地产广告是实现房地产信息的主要来源之一。但鉴于中美两国在经济、文化等其他方面存在着差异,因此报纸上登载的房地产广告文本具有各自的特点。另外,房地产广告的发展对楼盘的推广和销售起着决定性的作用,宣传楼盘的房产广告随处可见,但真正能说服顾客行动的却寥寥无几。针对这种房地产广告与房地产行业的发展不相适应的情况,对房地产广告语的研究势在必行。本论文旨在从批评话语分析的角度对中美各50篇房地产广告文本进行对比研究,本论文的研究问题主要如下:第一,中美房地产广告文本的语言特征是什么?第二,影响中美房地产广告文本差异的经济文化因素是什么?第三,中美房地产广告语言的背后揭示了什么样的意识形态?本论文以Fairclough的三维模式理论为理论框架,其主要包括三方面的内容:描写、阐释和解释。针对第一维度“描写”,本论文主要借助于系统功能语法下的人际元功能,从人称、情态及语气系统分析中美房地产广告各自的文本特征;第二维度“阐释”主要从互文性理论入手分析两国的房地产广告;...
【文章页数】：135 页
【学位级别】：硕士
【文章目录】：
Abstract
摘要
List of Abbreviations
Chapter One Introduction
1.1 Background of the Research
1.2 Significance of the Research
1.3 Research Questions
1.4 Structure of the Research
Chapter Two Literature Review
2.1 Overview
2.2 Definitions of CDA
2.3 Theories and Developments of CDA
2.4 Three Perspectives of Research on Real Estate Advertising
2.4.1 Lexical,semantic and rhetorical studies on real estate advertisements.
2.4.2 Multimodal discourse analysis studies on real estate advertisements
2.4.3 Critical discourse analysis studies on real estate advertisements
2.5 Summary
Chapter Three Theoretical Framework and Methodology
3.1 Overview
3.2 Fairclough’s Three-Dimensional Model
3.3 Interpersonal Metafunction of Systematic Functional Grammar
3.3.1 Mood system
3.3.2 Modality system
3.3.3 Person system
3.4 Methodology
3.5 Summary
Chapter Four Contrastive Analysis and Discussion
4.1 Overview
4.2 Description
4.2.1 Mood system
4.2.2 Modality system
4.2.3 Person system
4.3 Interpretation
4.3.1 Specific intertextuality
4.3.2 Generic intertextuality
4.3.3 Cultural intertextuality
4.3.4 Similarities and differences
4.4 Explanation
4.4.1 Reasons for differences and similarities of the texts
4.4.2 Embedded ideologies
4.4.3 Summary
Chapter Five Conclusion
References
Appendix Ⅰ
Appendix Ⅱ
Acknowledgements
攻读学位期间发表论及参加科研情况
本文编号：3862992
【文章页数】：135 页
【学位级别】：硕士
【文章目录】：
Abstract
摘要
List of Abbreviations
Chapter One Introduction
1.1 Background of the Research
1.2 Significance of the Research
1.3 Research Questions
1.4 Structure of the Research
Chapter Two Literature Review
2.1 Overview
2.2 Definitions of CDA
2.3 Theories and Developments of CDA
2.4 Three Perspectives of Research on Real Estate Advertising
2.4.1 Lexical,semantic and rhetorical studies on real estate advertisements.
2.4.2 Multimodal discourse analysis studies on real estate advertisements
2.4.3 Critical discourse analysis studies on real estate advertisements
2.5 Summary
Chapter Three Theoretical Framework and Methodology
3.1 Overview
3.2 Fairclough’s Three-Dimensional Model
3.3 Interpersonal Metafunction of Systematic Functional Grammar
3.3.1 Mood system
3.3.2 Modality system
3.3.3 Person system
3.4 Methodology
3.5 Summary
Chapter Four Contrastive Analysis and Discussion
4.1 Overview
4.2 Description
4.2.1 Mood system
4.2.2 Modality system
4.2.3 Person system
4.3 Interpretation
4.3.1 Specific intertextuality
4.3.2 Generic intertextuality
4.3.3 Cultural intertextuality
4.3.4 Similarities and differences
4.4 Explanation
4.4.1 Reasons for differences and similarities of the texts
4.4.2 Embedded ideologies
4.4.3 Summary
Chapter Five Conclusion
References
Appendix Ⅰ
Appendix Ⅱ
Acknowledgements
攻读学位期间发表论及参加科研情况
本文编号：3862992
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