CTC环保科技公司发展战略研究

发布时间：2018-03-05 22:07

本文选题：环保　切入点：科技　出处：《广西大学》2016年硕士论文　论文类型：学位论文

【摘要】：CTC环保科技公司作为一家环保行业的IT服务型企业,其核心使命是更好的满足用户的需求,企业的核心竞争力也往往表现在能否不断向客户提供更优质的服务能力。国家对环保产业的支持力度不断加强,CTC环保科技公司正迎来加快发展的战略机遇期。随着技术的发展,环保信息化行业的技术门槛不断降低,行业内的竞争态势开始激化,CTC环保科技公司面临着如何确定更好的企业发展战略、充分发挥自身优势、应对外部环境的变化、推动企业健康快速发展的问题。本文运用战略管理研究的基本分析模型和方法,首先是从不同的角度对CTC环保科技公司所处行业的外部经营环境和企业自身的资源能力等内部条件运用PEST分析、五力分析模型、EFE矩阵、IFE矩阵等进行了分析,结合SWOT战略匹配工具,分析企业发展战略的备选方案,并通过内部-外部(IE)矩阵进一步确定了可选战略。在此基础上利用QSPM定量战略计划矩阵对这些可选战略进行评价,提出了CTC环保科技公司的战略思路。最后运用企业战略理论提出具体的战略实施对策与保障措施。
[Abstract]:CTC environmental protection technology company as an environmental protection industry IT service enterprises, its core mission is to better meet the needs of users, The core competitiveness of enterprises is also often reflected in whether they can continuously provide customers with better service capacity. The state's support for the environmental protection industry is constantly strengthening. CTC Environmental Technology Company is facing a strategic opportunity period to accelerate its development. With the development of technology, The technical threshold of the environmental protection information industry has been continuously lowered, and the competitive situation in the industry has begun to intensify. CTC Environmental Technology companies are faced with how to determine a better enterprise development strategy, give full play to their own advantages, and cope with changes in the external environment. The problem of promoting the healthy and rapid development of enterprises. This paper applies the basic analytical models and methods of strategic management research, First of all, from different angles, the external operating environment of CTC environmental protection companies and the internal conditions of enterprises' own resource ability are analyzed by using PEST analysis, and the five-force analysis model is used to analyze the CTC matrix, and the five forces analysis model is used to analyze the internal conditions, such as the CTC environmental protection companies' external operating environment and the enterprise's own resource ability. Combined with the SWOT strategy matching tool, this paper analyzes the options of the enterprise development strategy, and further determines the optional strategy through the internal and external IE-based matrix. On this basis, it uses the QSPM quantitative strategic planning matrix to evaluate these optional strategies. This paper puts forward the strategic thinking of CTC environmental protection science and technology company, and finally puts forward the concrete strategy implementation countermeasure and safeguard measure by using the enterprise strategy theory.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2016
【分类号】：F272;F49

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