互联网的传播作用对旅游目的地演化的影响——基于婺源的个案研究

发布时间：2018-03-14 19:00

本文选题：旅游目的地演化　切入点：旅游地生命地周期　出处：《人文地理》2013年05期 　论文类型：期刊论文

【摘要】：本文旨在探讨互联网这一信息传播媒介在旅游目的地演化中的作用机制。研究以婺源为案例地,经三方资料(田野调查、网络数据、样本访谈)互证后还原了婺源旅游业发展过程。研究发现,在婺源的旅游地生命周期演进中,互联网作为新兴媒介,沟通小圈子传播与大众传播,促进了旅游地从探查阶段向参与阶段演化;互联网的早期传播在提升目的地知名度的同时使游客到访量渐增,为政府介入旅游发展奠定了市场基础,推动了目的地快速发展;进入发展阶段后,互联网作为互动传播媒介的优势使政府宣传、名人效应、事件营销的传播被放大。研究突破了单纯将互联网作为营销工具看待的局限性观点,把互联网作为影响旅游目的地演化的因素纳入到目的地演化理论范畴,深化并补充了旅游地生命周期理论的相关内容。
[Abstract]:The purpose of this paper is to explore the mechanism of the Internet as a medium of information in the evolution of tourist destinations. Taking Wuyuan as a case study, through tripartite data (field investigation, network data, etc.), The study found that, in the evolution of the tourism destination life cycle in Wuyuan, the Internet is a new medium, which communicates the coterie communication and mass communication. It promotes the evolution of tourist destination from exploring stage to participating stage, the early spread of Internet not only promotes the popularity of destination, but also increases the number of tourists visiting, which lays the market foundation for the government to intervene in the tourism development and promotes the rapid development of destination. After entering the stage of development, the advantage of the Internet as an interactive communication medium magnifies the communication of government propaganda, celebrity effect and event marketing. Taking the Internet as the factor influencing the evolution of tourism destination, it brings into the category of destination evolution theory, deepens and complements the related contents of tourism destination life cycle theory.
【作者单位】：山东大学(威海)商学院;宁波大学人文与传媒学院;
【分类号】：F592.7;F49

【参考文献】