故事里的大数据——从求因果到重相关

发布时间：2018-03-18 21:28

  本文选题：故事　切入点：数据　出处：《企业管理》2013年04期 　论文类型：期刊论文

【摘要】：正维克托·尔耶·舍恩伯格在《大数据时代:生活、工作与思维的大变革》中指出,大数据时代最大的转变就是,放弃对因果关系的追求,而关注相关关系。也就是说,只要知道"是什么",而不必知道"为什么"。这种思维方式颠覆了长期以来人们的思维传统,为人们认知世界打开了一扇新的窗户。下面的三个故事有助于理解大数据的相关思维。壹"啤酒与尿布"的故事——用数据挖掘商业价值
[Abstract]:As Victor Reyes Schenberger points out in big data: the Great change in Life, work, and thinking, the biggest shift in the big data era was to give up the pursuit of causality and focus on the correlation. That is to say, As long as you know what it is, you don't have to know why. This way of thinking upsets a long tradition of thinking. It opens a new window for people to understand the world. Here are three stories that help to understand big data's thinking. One story about "Beer and Diaper"-data mining commercial value
【分类号】：F274;F49
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