网易公司网络游戏竞争战略研究

发布时间：2018-03-19 14:43

本文选题：网易公司　切入点：网络游戏　出处：《广西大学》2013年硕士论文　论文类型：学位论文

【摘要】：网络游戏是伴随着互联网产业的发展,在电子游戏产业发展的基础上逐步发展起来的一种新兴阳光产业,是电子游戏发展的高级阶段。游戏产业自上个世纪60年代末在美国诞生以来,经过40的得发展,已经发展成为互联网产业发展中不可或缺的重要分支。中国网络游戏产业发展起步较晚,但呈现出了快速发展趋势,目前中国共有网络游戏企业750余家,市场竞争态势比较严峻。但是,在网络游戏产业快速快速发展的同时,自2008年开始增速逐步放缓,实践证明,中国网络游戏产业发展已经进入产业结构调整和平稳的理性发展阶段。在这一阶段,网络游戏企业如何面对事实,从自己的经营现状和特点出发,制定目标明确、措施得当的企业发展战略,在竞争中实现生存和发展,提升企业核心竞争力,是目前中国网络游戏企业所必须关注的重点问题。基于上述问题,本文以“网易公司网络游戏竞争战略研究”为题,通过对中国网络游戏产业发展历程、现状及发展趋势进行分析的前提下,进一步阐述了网易公司网络游戏发展的内部经营环境；同时通过对网易公司外部竞争环境和产业发展环境进行“SWOT”分析,以此为基础提出了网易公司网络游戏竞争战略的战略选择、战略制定、战略实施和控制措施。此竞争战略的选择和制定,对实现网易公司网络游戏的健康和可持续发展,提升网易公司网络游戏的核心竞争力,具有重要的指导作用,同时也可以对其他企业发展战略的制定提供有益的参考和借鉴。
[Abstract]:With the development of the Internet industry, the online game is a newly developed sunshine industry based on the development of the video game industry. It is an advanced stage in the development of video games. Since its birth in the United States at the end of -40s, the game industry has developed through 40 percent. China's online game industry started relatively late, but showed a rapid development trend. At present, there are more than 750 online game enterprises in China. However, with the rapid development of the online game industry, the growth rate of the online game industry has been slowing down since 2008, which has been proved by practice. The development of China's online game industry has entered the stage of industrial structure adjustment and stable rational development. In this stage, how to face the facts, proceed from its own management status and characteristics, and formulate clear goals, The strategy of enterprise development with proper measures to survive and develop in competition and to enhance the core competitiveness of enterprises are the key issues that Chinese online game enterprises must pay attention to at present. Based on the above problems, this paper takes "the study on the competitive Strategy of NetEase Company's online Games" as the topic, through the analysis of the development course, the present situation and the development trend of China's online game industry. This paper further expounds the internal management environment of NetEase's online game development, and analyzes the external competition environment and industrial development environment of NetEase Company by "SWOT". On this basis, this paper puts forward the strategic choice, strategy formulation, strategy implementation and control measures of NetEase Company's online game competition strategy. The selection and formulation of this competitive strategy will bring about the healthy and sustainable development of the online game of NetEase Company. Improving the core competitiveness of NetEase's online games plays an important role in guiding the development strategy of other enterprises.
【学位授予单位】：广西大学
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F271;F49

【参考文献】