中国联通甘肃分公司商务智能系统集成优化研究

发布时间：2018-03-22 10:00

本文选题：商务智能　切入点：数据仓库　出处：《兰州大学》2017年硕士论文　论文类型：学位论文

【摘要】：通信行业进入4G时代,电信业务发展趋势都是以数据业务为依托的移动互联网产品。通信运营商要面对一个竞争环境瞬息万变的市场,需要更加及时的调整自己的市场营销政策,需要运营商更加主动更加精确的为客户提供高质量的个性化服务。运营商为了能应对瞬息万变的市场,需要及时获取更加全面、更加精确的信息数据,从而更新市场营销战略方针,提升企业自身的核心竞争力。商务智能系统的集成优化工作,正是为了提升数据信息分析、数据支持范围、数据个性定制。本文首先对研究的背景、意义、研究内容和思路做了探讨;然后对商务智能系统的概念、国内外发展情况以及实现技术的概念做了简要的介绍;针对商务智能当前的系统现状和系统的问题需求分析做了相应的分析;根据系统现状和需求的分析结果,设计了甘肃联通商务智能系统的集成优化方案,设计方案包括系统集成优化的总体架构设计、系统数据仓库设计以及系统OLAP应用设计。在方案实施的过程中,重点介绍了个性化自助定制数据分析、数据接口统一开放平台、数据拓展应用能力的功能实现,每个功能模块实施都从支撑背景、架构设计、功能设计三方面进行研究。甘肃联通商务智能系统在这三个功能模块实施中,充分利用总部下发的大数据模型,结合本地的价值信息,在原有架构的优化基础上开发出具有创新价值和应用价值的数据分析功能。甘肃联通商务智能系统的优化集成还需要进一步推进实施,目前上线的功能还需要通过后期项目升级完善。由于移动互联网数据、大数据、云计算等技术的应用,商务智能系统在今后的升级优化,需要结合这些先进技术,从而向智慧型的商务智能系统演变。
[Abstract]:As the telecommunication industry enters the 4G era, the development trend of telecommunication services is all based on the mobile Internet products based on data services. Communication operators have to face a rapidly changing market in the competitive environment. Need to adjust their marketing policies more timely, need operators to be more proactive and more accurate to provide customers with high-quality personalized services. In order to cope with the rapidly changing market, operators need to get more comprehensive in time, More accurate information data, so as to update the marketing strategy, enhance the core competitiveness of enterprises. Business intelligence system integration optimization work, is to enhance data information analysis, data support scope, Firstly, this paper discusses the background, significance, contents and ideas of the research, and then briefly introduces the concept of business intelligence system, the development of business intelligence system at home and abroad, and the concept of realization technology. Based on the analysis of the current system status and the problem of business intelligence, the paper designs the integration and optimization scheme of business intelligence system of Gansu Unicom, according to the analysis results of the system status and demand. The design scheme includes the overall architecture design of system integration optimization, the design of system data warehouse and the application design of system OLAP. The implementation of each functional module is studied from three aspects: support background, architecture design and function design. The business intelligence system of Gansu Unicom is implemented in these three functional modules. Make full use of the big data model issued by the headquarters, and combine the local value information, Based on the optimization of the original framework, the data analysis function with innovative value and application value has been developed. The optimization and integration of business intelligence system of Gansu Unicom need to be further promoted. At present, the function of going online still needs to be upgraded and perfected through the later project. Due to the application of mobile Internet data, big data, cloud computing and other technologies, the business intelligence system will be upgraded and optimized in the future, which needs to be combined with these advanced technologies. Thus to intelligent business intelligence system evolution.
【学位授予单位】：兰州大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F626

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