基于移动互联网的博约创信公司核心竞争力研究

发布时间：2018-03-22 22:28

本文选题：移动互联网　切入点：核心竞争力　出处：《电子科技大学》2012年硕士论文　论文类型：学位论文

【摘要】：自从上个世纪60年代互联网诞生以来,它就以前所未有的速度影响着人们的生产和生活,同时也极大地推进了人类现代文明的进程。进入21世纪以来,随着3G技术在世界范围内的不断普及,iPhone等智能手机及智能手持终端的迅速成长和普及,移动互联网也正在迅速的进入人们的生产和生活中,正式进入到人们的生产和生活中,并正在给人们的生产和生活带来更为深远的影响。而大数据正是移动互联网时代最为显著的特征之一。在移动互联网时代,数据所包含的类别也已经开始演变成了由各类型的移动设备所产生的大量的非结构化数据、半结构化数据和传统的结构化数据共同构成,而这样的改变给人们在管理、组织和利用数据方面的共做带来了巨大的影响和改变。人们的许多商业模式也正在发生着巨大的改变,特别是在数据服务领域——人们越来越多的依靠数据来对其业务进行判断和决策,所以在数据服务领域,越来越多的要求服务提供商提供智能、实时、精确的数据服务,而这无疑在移动互联网时代的最显著的特征之一,同时也是移动互联网时代数据服务提供商所面临的巨大挑战。本文立足于博约创信公司作为初创型公司的特点,通过研究互联网发展过程中的特征、移动互联网发展过程中的特点,从而找出数据服务从互联网时代发展到移动互联网时代的规律及变化,从博约创信公司的实际情况出发,结合利基理论分析了博约创信公司产品的市场细分和市场定位。并同时通过协同创新理论分析了博约创信公司在其技术、市场、人才、组织架构等方面的竞争优势,以及如何通过协同创新来提升其核心竞争优势,从而在市场竞争中获得先机。研究结论如下:作为初创型科技公司,在面对激励的市场竞争时,找准自己的利基市场并制定相应的利基战略是其拓展市场的基石。而在公司的内部管理上,必须采取创新的思路,从组织构架出发,因地制宜地制定符合公司发展的管理框架,做到在组织架构、技术提升和市场拓展三位一体协同创新,采用创新的业务模式,摸索创新的商业模式,从而形成自己独特的经营模式和可持续的竞争优势。
[Abstract]:Since the birth of the Internet in the 1960s, it has affected people's production and life at an unprecedented speed, and has also greatly promoted the progress of human modern civilization. With the increasing popularity of 3G technology in the world, such as smartphones, iPhones, and smart handheld terminals, mobile Internet is also rapidly entering people's production and life, formally into people's production and life. Big data is one of the most prominent features of the mobile Internet age. The categories included in the data have also begun to evolve into large amounts of unstructured data generated by various types of mobile devices, semi-structured data and traditional structured data, and this change is being managed. The combination of organizing and using data has had a tremendous impact and change. Many of the business models of people are also changing dramatically. Especially in the field of data service-people rely more and more on data to judge and make decisions about their business, so in the field of data service, more and more service providers are required to provide intelligent, real-time, accurate data services. This is undoubtedly one of the most prominent features of the mobile Internet age, and is also a huge challenge for data service providers in the mobile Internet era. By studying the characteristics of the development of the Internet and the characteristics of the development of the mobile Internet, we can find out the rules and changes of the development of data services from the Internet era to the era of the Mobile Internet, and proceed from the actual situation of Boyochun Corporation. Combined with the niche theory, this paper analyzes the market segmentation and market positioning of Boyocun's products. At the same time, through the cooperative innovation theory, it analyzes the competitive advantages of Boyocentsin in terms of its technology, market, talent, organizational structure, and so on. And how to enhance its core competitive advantage through collaborative innovation, so as to obtain the first chance in the market competition. The research conclusions are as follows: as a start-up technology company, in the face of incentive market competition, Finding one's niche market and formulating a corresponding niche strategy are the cornerstones of its market expansion. In the internal management of the company, it is necessary to adopt innovative ideas, proceed from the organizational framework, and formulate a management framework that is in line with the development of the company according to local conditions. In the organizational structure, technology upgrading and market expansion trinity collaborative innovation, adopt innovative business model, explore innovative business model, so as to form their own unique business model and sustainable competitive advantage.
【学位授予单位】：电子科技大学
【学位级别】：硕士
【学位授予年份】：2012
【分类号】：F49

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