云南“三农通”发展现状与对策研究

发布时间：2018-03-25 01:18

本文选题：三农　切入点：三农通　出处：《中国农业科学院》2013年硕士论文

【摘要】：“三农通”是中国移动云南公司在2006年联合新华社云南分社、云南省农业科学院、各州市政府及农业局等涉农单位推出的信息化扶贫项目，充分利用先进的移动通信技术，基于短信、彩信、IVR等方式，较好的发挥了合作各方资源优势开展三农信息服务，“三农通”由地方党委、政府深度参与，组建了覆盖至全省县、乡一级的2000多名信息队伍和300多名专家组成的咨询服务团队，构建了覆盖省级、16个州（市）、129个县（区）、1348个乡（镇）的四级信息采集和发布管理体系，形成了分级、分区域和个性化、针对性强的信息服务特色，，并形成了庞大的“三农”信息资源数据库，以及手机短信、电话语音、网站、信息精编成册等多种服务手段和方式，经过七年多的努力和发展取得了很好的效果和成绩。当前全省累计发布各类“三农”实用信息43万条次，解答农民群众关心的热点问题6万条次，有900多万农户在接收、使用“三农通”提供的“三农”实用信息。本文把“三农通”三个群体作为调查研究对象：（1）开通使用“三农通”的用户；（2）操作使用“三农通”系统的信息员队伍，包括信息采集员、信息管理员、信息审核员；（3）直接为农村用户答惑解疑的农科专家。针对三个群体采用调查问卷取样，关键专家访谈，具体案例分析等方法进行分析研究，由此分析总结出云南“三农通”的服务特色和服务模式，由此形成一个调查研究报告，进一步提出可行的发展建议，促进云南“三农通”进一步发展，推进云南农村信息化服务工作更深入的开展。
[Abstract]:"San Nong Tong" is an information poverty alleviation project launched in 2006 by China Mobile Yunnan Company in conjunction with the Yunnan Branch of Xinhua News Agency, Yunnan Academy of Agricultural Sciences of Yunnan Province, the governments of all states and the Bureau of Agriculture, etc., to make full use of advanced mobile communication technology. Based on short messages, MMS IVR and other methods, the three rural information services have been better brought into play in the cooperation parties' resource advantages. "San Nong Tong", with the deep participation of local party committees and governments, has been set up to cover counties throughout the province. More than 2000 information teams at the township level and a consulting service team of more than 300 experts have constructed a four-level information collection and distribution management system covering 16 provinces (cities, 129 counties, 1348 townships and towns). Sub-regional and personalized, targeted information service features, and has formed a huge "three rural" information resources database, as well as mobile phone messages, telephone voice, website, information fine compilation of a variety of service means and methods, After more than seven years of hard work and development, good results and achievements have been achieved. At present, the province has issued 430000 items of practical information on various types of "agriculture, rural areas and farmers", answered 60,000 hot issues of concern to the masses of farmers, and more than 9 million farmers are receiving them. Use the "San Nong Tong" to provide the "three rural" practical information. This paper takes three groups of "San Nong Tong" as the object of investigation: 1) to open up the users who use "San Nong Tong". (2) to operate the information staff team, including information collectors and information administrators, who use the "San Nong Tong" system. The information examiner, Mr. Xi, directly answers questions to rural users on agricultural experts. For three groups, questionnaire sampling, interviews with key experts, and specific case studies are used to analyze and study the three groups, including, for example, questionnaire sampling, key expert interviews, and specific case studies. Based on this analysis, the service characteristics and service mode of Yunnan "San Nong Tong" are summarized, and a report of investigation and research is formed, which further puts forward feasible development suggestions, and promotes the further development of "San Nong Tong" in Yunnan Province. Yunnan rural information services to promote more in-depth development.
【学位授予单位】：中国农业科学院
【学位级别】：硕士
【学位授予年份】：2013
【分类号】：F626;F323.3

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