中国汽车动态网信息产品策略研究

发布时间：2018-03-28 22:38

本文选题：信息产品　切入点：PEST　出处：《大连理工大学》2015年硕士论文

【摘要】：咨询业的特点是以提供信息情报服务和智力服务的产业,随着我国经济的不断发展,国内的咨询业市场需求也在不断扩大,国外知名的咨询企业纷纷进入中国市场,国内大中型咨询公司也在不断发展壮大,一些小型咨询公司也在陆续兴起,进而带来的行业竞争也越加激烈。与此同时,我国咨询业也面临着诸多的问题,使得未来我国咨询业市场将面临激烈竞争,也使得咨询信息产品的服务质量面临更大的挑战。中国汽车动态网发展多年,在汽车领域的咨询市场已经形成了一定的竞争力和知名度,针对当前的竞争环境,制定公司信息产品的发展策略,确定公司如何实现产品改进的目标,如何提高公司信息产品的竞争力,对公司今后发展具有重要的意义。本论文将通过运用PEST宏观环境分析法和波特五力竞争环境分析法来分析中国汽车动态网信息产品的外部环境情况,通过分析客户需求,结合公司自身的实际发展情况,通过波士顿矩阵分析信息产品的销售情况,同时对公司信息产品存在的优势与面临的问题作出分析,进而制定出中国汽车动态网信息产品改进策略：信息产品差异化制定策略、信息产品组合策略、新产品开发策略、信息产品生命周期运用策略。同时就如何有效实施产品策略需要的保障与措施做进一步论述。
[Abstract]:The characteristic of consulting industry is to provide information information service and intelligence service industry. With the development of our economy, the market demand of domestic consulting industry is also expanding, and foreign well-known consulting enterprises have entered the Chinese market. Large and medium-sized consulting companies in China are also growing, and some small consulting companies are also rising in succession, resulting in more and more fierce competition in the industry. At the same time, the consulting industry in our country is also facing many problems. In the future, China's consulting market will face fierce competition, and the service quality of consulting information products will face greater challenges. China Automotive dynamic Network has developed for many years. The consulting market in the automotive field has formed a certain degree of competitiveness and popularity. In view of the current competitive environment, we should formulate the development strategy of the company's information products and determine how the company can achieve the goal of product improvement. How to improve the competitiveness of the company's information products, This paper will analyze the external environment situation of Chinese automobile dynamic network information products by using PEST macro environmental analysis method and Porter's five forces competitive environment analysis method, and analyze the customer's demand through the analysis of the future development of the company. Combined with the actual development of the company itself, through the Boston matrix analysis of the information product sales situation, at the same time, the company information product advantages and problems faced by the analysis. Furthermore, the strategies for improving the information products of China's automobile dynamic network are worked out: the strategy of information product differentiation, the strategy of information product combination, and the strategy of new product development. At the same time, it discusses how to implement the product strategy effectively.
【学位授予单位】：大连理工大学
【学位级别】：硕士
【学位授予年份】：2015
【分类号】：C932.82;F49

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