蒙古国邮政公司发展战略研究

发布时间：2018-03-31 19:33

本文选题：蒙古国邮政公司　切入点：发展战略　出处：《内蒙古大学》2017年硕士论文

【摘要】：蒙古国邮政公司是蒙古国规模最大、历史最悠久的国有邮政服务提供商。该公司一直以网络覆盖范围广泛、业务种类丰富立足。随着蒙古国经济的快速发展,国际物流巨头纷纷进入蒙古国邮政市场,在蒙古国内由蒙古国邮政公司一家独大的邮政物流格局逐渐向竞争激烈的市场化格局转变。而且,由于蒙古国邮政公司位于蒙古国政治经济中心——乌兰巴托市,不论是外国物流企业,还是国内的邮政服务提供商,要想在蒙古国邮政行业占据一席之地,都需要尽力争夺乌兰巴托这块市场,所以这就造成了对蒙古国邮政公司客户的分流,使得蒙古国邮政公司感受到了空前的压力。文章以企业成长理论、企业发展理论及竞争优势为基础对影响蒙古国邮政公司邮政业务发展的内外部因素进行了分析;在此分析的基础上,通过蒙古国邮政公司的发展概况提出其未来发展战略目标;然后结合蒙古国邮政公司的现状,对蒙古国邮政公司采取集中化、提出蒙古国邮政公司未来发展宜选择多元化发展战略;最后针对蒙古国邮政公司实现多元化发展战略可以采取专业化经营、提高员工整体水平、完善邮政运输网络等具体实施举措。
[Abstract]:Mongolia Postal Corporation is Mongolia's largest and oldest state-owned postal service provider. The company has a wide network coverage and a rich business base. With the rapid development of Mongolia's economy, International logistics giants have entered the Mongolian postal market one after another. In Mongolia, the postal logistics structure, which is dominated by Mongolian postal companies, has gradually changed to a competitive market-oriented pattern. Moreover, Because Mongolia Post Company is located in Ulaanbaatar, the political and economic center of Mongolia, whether it is a foreign logistics enterprise or a domestic postal service provider, it wants to occupy a place in the Mongolian postal industry. They all need to try their best to compete for the market in Ulaanbaatar, so this has caused the flow of customers to the Mongolian postal company and made the Mongolian postal company feel unprecedented pressure. This article uses the theory of enterprise growth. Based on the theory of enterprise development and competitive advantage, this paper analyzes the internal and external factors that affect the development of postal service of Mongolia Post Company, and puts forward its future development strategic goal through the general situation of Mongolian postal company's development. Then according to the current situation of Mongolian postal company, it takes the centralization of Mongolian postal company, and puts forward that Mongolia postal company should choose diversified development strategy in the future. Finally, in view of the diversified development strategy of Mongolian postal company, we can take specific measures such as specialized management, improving the overall level of staff, perfecting postal transportation network and so on.
【学位授予单位】：内蒙古大学
【学位级别】：硕士
【学位授予年份】：2017
【分类号】：F616

【相似文献】